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for unscrambling over-the-air images, rather than a punch card. Backers of the system consider the coin box a significant parallel to the theatre box office, point out the savings in bookkeeping and labor. According to Paul Raibourne, president of International Telemeter Corp. and v.p. for TV of Paramount Pictures, the coin box measures three inches by two inches by six inches and will cost $25 plus a $50 installation cost.
Tests this summer in the Los Angeles fringe area will answer such questions as whether all kinds of sets can use the Telemeter box and whether reception will be affected bv them.
TV and sports
Q. Will sport events be televised this fall?
A. From the advertiser's viewpoint, the situation regarding TV sports for fall has never looked worse. In no other branch of TV programing are there so many hurdles for a sponsor to clear, more cards stacked against him.
The National Collegiate Athletic Association has been the leader in the organized opposition against general telecasting of college sports this fall. The NCAA a few weeks ago slapped a moratorium on TV pickups of football games played by its member schools — which include the majority of the nation's top colleges and universities. The University of Pennsylvania, seeking a show-down test case, has signified it will go its own merry way, and allow TVing of all its ball games. But, the NCAA is sticking to its guns, may stop other NCAA schools from playing football with Pennsylvania.
The NCAA's stand: television pickups are proving so harmful to the football box office that they will permit the televising of only one game by any of its members during the season. Let's keep TV out this year and see what happens. They may make this decision stick.
If you're shopping, or planning to shop, for TV sports this fall, you'll find the situation will be one of tough sledding, high costs, and much argument.
Q. What is being done about the threats to sponsored TV sports?
A. Probably not enough. There is
16 JULY 1951
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An Amazing Vote of Confidence in WOW!
• Here's the Story
WOW's "Fourth Annual Farm Study Tour" was announced on June 1 on the "Farm Service Reporter" Program, (6:30 to 7 a.m. weekdays).*
Farm Director Mai Hansen simply said that the tour would be to the East Coast; would last 15 days, and would cost about $500.00 per person.
On that information ALONE, within one week 125 farmers responded— WITH CASH! 206 others in the same period wrote for information and application blanks.
Reservations made in one week represent a $72,500 vote of confidence in WOW's service to farmers.
So large and instant a response PROVES that the great WOW-LAND farm market is solidly behind WOW — and WOW's farm listeners are today the WORLD'S FINEST CUSTOMERS for any goods or services.
For availabilities call the nearest John Blair Office.
*CO-SPONSORED BY: Garst & Thomas, Coon Rapids, Iowa, Pioneer Hybrid Corn; Handled by the Compton Agency; and the Walnut Grove Products Company of Atlantic, Iowa; Allen & Reynolds Agency.
WOW's "Farm Service Reporter" observed its 5th Birthday June 19th on the air.
5000 watts i A fv ^ma m m A
X
OMAHA, NEBRASKA
FRANK P. FOGARTY, General Manager * JOHN BLAIR & COMPANY, Representativ
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