Sponsor (July-Dec 1951)

Record Details:

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THEY'RE FROM MILWAUKEE and THEY OUGHT TO KNOW... Renewed Six One Half Hours Weekly for Another Year with Ernie "The Whip" . . . Another Proof that WMRY Sells Goods in IS eiv Orleans'' Vast Negro Market. NEW ORLEANS, LA. 600 KC John E. Pearson, Nat'l Rep. DOG TIRED? ^v DOC DAYS ARE NO DAYS FOR A TIME-BUYER There's absolutely no point in running yourself dizzy looking for the hot radio buy in one of the nation's largest markets. Any time of the year, -dog days, holidays and even Mondays— sponsors confirm that radio is your best advertising buy. And in Los Angeles, KFVI) consistently offers greater return per dollar spent. No test or campaign in the four million plus Southern California market can nsidered complete without 5000 WATTS KFVD 1020 KC THE CENTER OF YOUR RADIO DIAL if the cost of living rises by 10' < in a fiscal year. It hasn't done that yet. There may be problems in jurisdictional battles which are being fought. These can lead to jurisdictional strikes which hold up production on TV shows, frequently run up costs, and upset schedules. A minor skirmish is going on between the Television Authority and the Screen Actors Guild. TVA claims it should represent all actors involved in TV — both live and on film. Screen Actors Guild, on the other hand, now represents all organized motion picture actors, sees no reason to make an exception in the case of actors making films for television. To settle this squabble. NLRB has been holding elections at the principal producers of TV films. So far the victory has gone to Screen Actors Guild. Elections at Apex Films. Bing Crosby Enterprises, Cisco Kid Pictures, Hal Roach Studios, Jerry Fairbanks Pictures, and Flying A Pictures showed SAG out in front by a count of 439 to 48. A much more violent contest is on between the National Association of Broadcast Engineers & Technicians and the International Brotherhood of Electrical Workers. NABET, once independent, is now affiliated with the CIO, has contracts covering engineers and technicians at both ABC and NBC. The rival union, IBEW, is an AFL affiliate whose contract with CBS just recently expired. Following the expiration of the CBS contract with IBEW, NABET filed with the National Labor Relations Board, asked to represent the CBS engineers and technicians. To further complicate the jurisdictional dispute between the AFL and CIO unions, the International Association of Theatre & Stage Employees — which represents all DuMont workers — is keeping an eye on the proceedings. IATSE claims the right to represent certain specialized technicians such as film editors and rear projectionists. Results of the NLRB hearings and any elections which may be held will set the framework for future moves. Chances are that NABET. if rebuffed in its attempt to take CBS engineers and technicians away from IBEW, will lie low, at least for a while. Success lor the CIO union would probably mean further jurisdictional battles with other non-NABET stations, like New York's WOR. Although these struggles between unions don't directly affect advertisers, the repercussions of a stiff jurisdictional battle can often cause unpleasant side results. Q. What about the question of subversives in broadcasting — is there anything you as a sponsor should do about it? A. The problem of what, if anything, to do about Communists in radio and TV constitutes a ticklish proposition. On the one hand is an advertiser's desire to avoid unfavorable public reaction to his product or company through accusation of hiring a known subversive. On the other hand is a desire to make sure a person is actually subversive before depriving him of a living and a reputation. Unions have found themselves right in the middle of the subversive problem. The American Federation of Radio Artists, for example, took the initiative in proposing a system which would permit actors a chance to answer public charges against them. Since this machinery was set up, Television Authority has joined the "Industry-wide Conference" which includes the ANA WTAL 5,000 Watts Full Time II John H. Phipps, Owner L. Herschel Graves, Gen'l Mgr; FLORIDA CROUP Columbia Broadcasting System National Representative JOHN BLAIR AND COMPANY Southeastern Representative HARRY E. CUMMINGS 186 SPONSOR