Sponsor (July-Dec 1951)

Record Details:

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and the four A's. It works like this. A sponsor who has indications that one of his actors is or was subversive can ask the president of the 4's for a statement by the individual involved. If one is on file, the four A's president forwards it to the advertiser. If none is on file, the actor involved is invited, through his union, to submit one. The advertiser then makes up his mind after reading the actors statement. Actually this arrangement is not ideal, although it is at least a logical step. Other unions are welcome to join the Conference if they desire. One union which does not intend to join the Conference has just launched its own move to protect its members. The Radio Writer's Guild of the Author's League of America has asked the Federal Communications Commission to hold a hearing on whether certain networks have established a blacklist of alleged subversives. The RWG thinks that such blacklists exist and wants the matter brought out into the open. If such a situation were proved. RWG would ask the FCC to end the practice by exercising its license renewal rights. New broadcast codes and censorship Q. Is government censorship of radio and TV an increasing possibility? A. Probabl) not. Some extremists (a handful of educators, publications, etc. I have asked for it from time to time, but it's not likely to happen, unless the industry can't handle its own problems. But radio-TV broadcasters are taking no chances. In Washington recently, at an NARTB huddle of 103 telecasters, FCC Chairman Wayne Coy and Senator Edwin C. Johnson gave a "soft'" warning. Coy told the group that he had been getting complaints from viewers at the rate of some 13 a day on the average. These complaints had stressed "alcoholic advertising," "indecency, obscenity or profanity," and '"misleading advertising." Senator Johnson, who once proposed licensing movie stars (at the time of the Bergman-Rossellini headlines), admitted that "I like television" . . . but warned the broadcasters against "program excesses." NARTB president Harold Fellows has started the machinery rolling to form a committee to look into the matter. This group will make "an immediate and thorough investigation of all the aspects of promulgating standards for TV ... in consultation with representatives of government, public, civic and other special groups." By fall, the NARTB will begin drafting a new proposed code of industry practices for TV, and probably for radio. If stations and networks go along with it. you'll have to be that much more careful about the "good taste" of your radio and TV shows. But ... it wont be government censorship. It will be self-regulation. Q. What changes will be made by the new NBC Radio and Television Broadcast Standards? A. Without waiting for an over-all industry code to be drawn up, NBC has come out with a new 39-page booklet of radio-TV broadcast standards. Joseph H. McConnell. president of NBC, stated: "This is not a negative code, nor are the rules restrictive. Our NBC code of standards provides a set of practical programing guideposts which will make it possible to improve both 'Radio's finest IN TRANSCRIBED SHOWS THIS IS THE STORY 260 — 15 minute episodes Sinclair Refining Co. — 68 markets! Westinghouse Electric — 18 Canada Markets! Borden Co., dept. stores, banks, insurance companies, auto dealers, beer — all products SO THE STORY GOES 260 — 15 minute episodes Dept. stores, banks, insurance companies, beer, etc. — all products THE WESTERNERS— starring Curt Massey 156 — 15 minute episodes Coffee, flour, beer, dept. stores, etc. — repeats through 1,400th successive broadcast! JOE EMERSON'S HYMN TIME 156 — 15 minute episodes Flour, coffee, undertakers, etc. THE HOMETOWNERS 156 — 15 minute episodes Appliances, dept. stores, paints, tractors — all products Also — Newest TV Hit! WHAT'S WRONG WITH THIS PICTURE? 15 minute TV Quizzer Prizes — Jackpot! 5-a-week frequency (^Morton RADIO PRODUCTIONS 360 N. Michigan Avenue Chicago 1, Illinois Central 6-4144 16 JULY 1951 187