Sponsor (July-Dec 1951)

Record Details:

Title:
Sponsor
Date:
July-Dec 1951
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1951)
Leaf #:
000314
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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HE ©SPONSOR Publication* Inc. This is last installment of Herbert True "TV Dictionary /Handbook/' Complete dictionary will be available in book form Contributors and Consultants . . . DR. CHARLES ALLEN, Research Director, Medill School of Journalism, Northwestern University, Evanston, III. A. H. BAEBLER, SR., St. Louis District Manager, Alexander Film Co., Colorado Springs, Colo. WILLIAM S. BALLINGER, TV Producer, Campbell-Ewald, N. Y. BOB BANNER, Director, "Fred Waring Show," CBS-TV RALPH S. BING, Pres., Bing & Haas Adv., Cleveland WILLIAM J. BREWER, Radio-TV Dir., Potts-Calkins & Holden, K. C. CAROLINE BURKE, TV Producer, NBC-TV, N. Y. EARLE DelPORTE, Projection Supervisor, KSD-TV, St. Louis HARRY DIETER, Radio-TV Bus. Mgr., Foote, Cone & Belding, Chicago MERWIN ELWELL, Art Director, NBC-TV, N. Y. HUDSON FAUSSETT, Director, "Armstrong Theater," NBC-TV, N. Y. WILLIAM D. FISHER, Radio-TV Director, Gardner Adv. Co.. St. Louis DON FORBES, Manager of Program Operations, KLAC-TV, Hollywood ROBERT GOULD, Prog. Director, WBAP-TV, Fort Worth NORMAN GRANT, Director of Staging Services, NBC-TV, Chicago KEITH GUNTHER, Producer-Director, KSD-TV, St. Louis ROBERT B. HANNA, Station Manager, WRGB, Schenectady SHERMAN K. HEADLEY. Dir. of TV Operations, WTCN-TV, Mpls. GEORGE HEINEMANN, Operations Mgr., NBC Central Div., Chicago ARTHUR JACOBSON, Program Manager, WNBO, Chicago LYN KING, TV Director, NBC-TV, Chicago LADESH, Producer-Director, WDAF-TV, Kansas City, Mo. GENE M. LIGHTFOOT, Radio-TV Director, Evans & Assoc, Fort Worth CARL LINDEMANN, "The Kate Smith Hour," NBC-TV, N. Y. CHESTER MacCRACKEN, V.P., Radio-TV Production, Doherty, Clifford 4 Shenfield, N. Y. DON McCLURE, Mgr. Radio-TV Production, McCann-Erickson, N. Y. IVOR McLAREN, TV Director-Producer, ABC-TV, Chicago ROY W. McLAUGHLIN, Station Manager, WENR-TV, Chicago HARRY W. McMAHAN, Exec. Producer, Five Star Prod., Hollywood HOWARD NEUMANN, A E Chg. TV, Lowe Runkle Co., Okla. City RAYMOND RICH, TV Prog. Mgr., WDSU-TV, New Orleans LEE RUWITCH, V.P., General Mgr., WTVJ, Miami BILL SCROGIN, Mgr. Service Dept., United Film, Kansas City, Mo. DICK STEELE, TV Coordinator, NBC-TV, Chicago BURR TILLSTROM, Creator, "Kukla, Fran & Ollie," NBC-TV GERALD VERNON, TV Manager, ABC-TV, Chicago WALTER WARE, TV Production Supvr., Duane Jones, N. Y. BEULAH ZACHARY, Producer, "Kukla, Fran & Ollie," NBC-TV 34 np««Jk Here's the fifth, and last, installment of Herbert | Iff rrue's 1951 "T\ Dictionar) Handbook foi Sponsors." It brings to 33 the number of magazine pages devoted to this up-to-date version. Bv contrast, the three-installment 1950 edition filled a mere seven pages — only one-fifth or so the size. The burgeoning vocabulary of television's technicians is proof of the medium's rapid growth. It's also a steadily rising hurdle to the uninitiated. What would you say. for example, if a TV director aimed this suggestion at you: "I think we should segue those two musical numbers to increase our spread — otherwise we'll run over." You'd probably agree if you knew the English translation, which goes, approximately: "I think we should go straight from one musical number to the next without any break; this will take less time and give us some extra seconds leeway. As a result the show will finish within the allotted program time and not be cut off before it's finished." sponsor has, it hopes, safely rescued its readers from any such pitfalls as the fictitious one above. For longterm insurance, send for a complete copy of Herb True's "TV Dictionary /Handbook for Sponsors." In addition to word definitions, there are valuable listings of such things as TV sign language used by directors, cameramen. The box at left lists TV executives who aided dictionary author Herbert True, who is himself a radio-TV writerproducer with Gardner Advertising Company, St. Louis. • The complete "TV Dictionary /] I andbook for Sponsors" in book form will be available to subscribers on request. Price to others $2.00. Bulk rates on request. SPONSOR of a p of an i SCENE used ir meats SCENES ery is r in use. SCHEDl 30 JUL