Sponsor (July-Dec 1951)

{Continued) R.P.M. Revolutions per minute. A phonograph record revolves at 78 r.p.m, a transcription at 33% r.p.m. RUN OVER ( 1 ) When a show goes past the scheduled time for ending. (2) To review, retake or re-rehearse a portion of a scene, situation, or show. RUN THROUGH Usually the first complete rehearsal by cast on camera. RUNNING SHOT Also trucking. Picture in which the camera is dollied along with the talent or action. RUNNING TIME (1) The absolute timing of a TV show or script page by page on last rehearsal. Running time is usually marked every 30 seconds. (2) Length of time a film or kine will run at its correct TV speed. RUSHES First prints from a film usually developed overnight so producer or client can examine film production of previous day. RWG Radio Writers Guild. SAMPLE Used to denote a representative segment of TV homes or viewers whose TV tastes, opinions, and habits are taken as representative of all such families or viewers in the area selected for examination. SANNER DOLLY Also type used by ABC -TV known as Huston crane camera. Very finest TV crane arm or boom type dolly which has boom arm approximately 9' in length, rotates freely through a full 360° horizontal circle, full 360° pan and tilt circle; obviously extremely versatile. ( Horizontal directions are usually given by hour: 9 o'clock, right angle left of dolly; 12 o'clock, straight out from dolly; elevated directions by degrees: 1,000, highest elevation, 0, on the floor). SCAN or SCANNING The electronic analysis of the optical TV image into a series of parallel horizontal lines traced from left to right in sequence from top to bottom. SCENARIO A script or idea breakdown for a TV show describing story and action. Usually applies to a TV film rather than live show. SCENE (DA single sequence in a TV show which may consist of one or more shots. <2) The setting for the action of a play or situation. <3> A division of an act, play, or show. SCENE SHIFTING Various techniques used in changing locales or time elements of a play. SCENERY DOCK Place where TV scenery is received and/or stored when not in use. SCHEDULE <1) TV or radio station timetable. All live, film commercial and sustaining TV operations are governed by the schedule. (2) A complete TV or radio broadcasting and promotional campaign. SCHIZOPHRENIC Occupational bugaboo where TV talent or personnel has two or more rehearsals or shows scheduled at the same time. SCHMALZ IT A command by the TV director to talent and/or orchestra to do show or scene in super-sentimental style. SCHUFFTAN PROCESS Famous movie technique of shooting action on a set, only part of which is constructed in full size, the remainder being constructed in miniature and photographed in a mirror. Also Dunning Process: Another device originated in movies < adapted to TV) for combining the performance of an actor in a studio with a background filmed elsewhere. In film a yellowtoned positive print of the background scene is threaded into the camera in front of a panchromatic negative, and the actors, lit with a yellow light, perform in front of a brightly-lit purpleblue backing; since the blue is complementary to the yellow, wherever blue light from the backing meets the yellow-toned film it is absorbed in proportion to the density of the yellow, and a print of the yellow image is thus recorded in reverse on the negative; wherever the actors move in front of the backing, however, they prevent blue light from reaching the film, their own yellow-lit figures recording in its place. (In TV a new technique known as Vistascope.) Vistoscope: An optical device contained in a simple, box-like case which fits snugly in front of the lens of any television or film camera. Through its use and an 8" x 10" picture of scene desired, live actors performing on a bare stage or in an open field can be presented to a television or film audience, either "live" or by means of film, in what appear to be settings duplicating any structure or scenic site in the world required by the show's locale and script. Leased through Vitascope Corp. of America, RKO, Culver City, California. See Vistascope and Telefex. IijCOOP To start pickup or image transmission late with camera shots, sound, etc. hitting the air after the beginning of a show, thus causing the viewer to miss the opening action, music, and lines. SCOOPS Large flood or kleig lights used in TV studios, usually 5 KW. SCORE Music for a TV show or commercial. SCRATCH PRINT A rush or quick print that is used for editing. SCREEN (1) Fluorescent face of the picture tube in a receiver or monitor. <2) A retractable backdrop or wall screen used in conjunction with a projection-type background. SCRIPT Complete written guide for TV show, commercial, film, or kine. Synonym for continuity. Term generally used in preference to scenario. SCRIPT GIRL TV director's assistant handling script preparation, clearance, editing, etc., and frequently timekeeper and prompter in dry runs and camera rehearsals. SECONDARY RELAY Use of second micro-wave relay on TV remotes where direct relay is geographically impossible. SEGUE Pronounced seg-way. Usually the transition from one musical number or theme to another without any kind of break or talk. <For video, see dissolve.) SENSITIVITY Measure of the ability of a tube or other TV equipment to produce a representative reproduction for a given input. SEQUENCE (DA complete scene in a TV production. »2) Main division of a show. (3) Succession of shots or scenes, action or music concerned with the development of one subject of idea. < 4 ) In a story film a succession of scenes which together form a single stage in the development of the narrative. SERIAL A show given in installments and telling a continued story. SERVICE FEATURES Usually daily services such as weather forecasts, time signals, some news broadcasts, usually on multiscope. SESAC Society of European Stage Authors and Composers. SET (1) The physical setting viewed by a TV camera. (2) A TV receiver. SETS-IN-USE The percent of all TV homes in a given locality whose sets are tuned in at a specific time, regardless of the TV station being viewed. SETUP ill Location of TV camera as set up for specific scene or action. (2) Arrangement of the orchestra, cast, mikes, lights, cameras, props, etc. in relation to each other. »3) The placement of equipment, camera, lights, sound, and personnel for the best TV picture and pickup of action. (Please turn to page 47) 30 JULY 1951 35