Sponsor (July-Dec 1951)

Page scan 000321 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1951
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1951)
Leaf #:
000321
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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News Editor Jack White's top-rated newscasts pull millions of listeners for Peter Paul, Inc.* Auto-Owners Insurance Co. and Michigan Milk Producers Assn. Wrhite is heard at 8:00 A. M. and 12:45 P. M., Monday thru Saturday. -W * MICHIGAN listens... MICHIGAN buys... the GREAT VOICE Large listenership means large sales of PETER PAUL MOUNDS candy bars. of the GREAT LAKES By every standard of measurement, Jack While is Michigan's most popular daytime newscaster. Here's another example that quality programming is the sure way to listener preference. And listener preference, combined with WJR's dominant 50,000 watt clear channel voice, assures advertisers of intensive penetration of the market . . . maximum results in sales . . Remember . . First they listen . . . then they buy! Represented Nationally by Edward Pelry & Company Radio — America's greatest advertising medium 30 JULY 1951 43