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...for delivering listeners, SALES on your lively music ond personality show. Thanks to your "Katy Ellen" show, KTIN proved to be our best dollar buy in the Denver market"*
'national advertiser's name on request.
KTLN offers you prime coverage of the cream of the rich Rocky Mountain area, including all of the Denver market, with Koty Ellen and a host of other programs slanted to the housewife. KTLN is non-directional— the LARGEST independent station in the largest market without television.
for availabilities wire, phone or write or
Radio Representatives, Inc., John
New York, Chicago, Buchanan Los Angeles, KTLN
San Francisco Denver
KTLN
1000 WATTS
DENVER'S
only independent
non-directional
station
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This SPONSOR department features capsuled reports ot broadcast advertising significance culled from all segments of the industry. Contributions are welcomed.
WHP frequency change successful promotion gimmick
Stations planning on a frequency all downtown theatres; 5,000 postcards
change can take a tip from WHP. Harrisburg, on how to get the most out of their promotion. And. at the same time, tie in with advertisers to share the publicity.
Neat promotion marks WHP's new frequency
Recently when WHP moved to 580 on the dial the day of the move was proclaimed 580 Day with this heavy campaign heralding the switch: saturation schedule of announcements and
announcing the move mailed to listeners; contests; free rides on Harrisburg busses at 5:80 p.m. 1 6:20) if passengers said "580'" when boarding bus; airplane balloon bombardment, many bearing lucky 580 tag (bearer collected $5.80 on presenting tag to WHP).
WHP advertisers tied-in with ads daily for one week in Harrisburg papers. Typical ads were Miller's Furniture Store offering $580 worth of prizes; contestants simply filling out a card with winners determined bv a drawing held at Miller's. The station carried about 20 newspaper ads in Harrisburg, Lancaster, York, Lebanon and Columbia.
Bowman's, a leading Harrisburg store, featured WHP's move with *'WHP's new dial-address. . .for finer entertainment at the twist of the dial ... be sure to turn to 580!"
So successful was the frequency change that Abe Redmond. WHP een
programs; bus cards; placards; a eral manager, was called Mr. 580 by movie trailer between each show in everyone he met on the streets. * * *
Sponsor good trill recipe: performance plus pancakes
A three-theatre farm show is the latest in sponsor promotion-goodwill efforts. Its novel arrangement: the collaboration of Centennial Flouring Mills Company of Spokane; their KXLY farm broadcaster, Ernie Jorgenson ; home economist Celia Lee, and three theatres in Sandpoint, Idaho, managed by Floyd Cray.
The show, called Country Store, runs each spring; this vear's being the second in the series. Featured are amateur performers plus interviews on stage of farm folks with the interviews recorded and later presented on KXLY. The main performance ibis year was ;il the Panida Theatre with the goings on piped to the other two theatres. Jorgenson reports a packed house at llii \ eai session.
Hot music and pancakes for KXLY listeners
Climax of the show: pancake stations are set up in the theatres with the audience getting them hot off the griddle: made with Centennial flour, of
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SPONSOR