Sponsor (July-Dec 1951)

Record Details:

Title:
Sponsor
Date:
July-Dec 1951
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1951)
Leaf #:
000324
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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quiz ft or TV (Ci economy -minded advertisers: Which of these film television shows are Spot Programs? Which are Netivork? ere: SH. vie All of these shows on television last season had lots in common. All were done on film. All had multi-market distribution. But three of them (1, 3 and 4) were Spot program campaigns. This test ought to convince you there's nothing on the viewing screen that labels a show a "Spot program." Spot programs come live and film . . . come in practically every entertainment category ... in every time segment. The viewer just can't tell the difference. But your treasurer can tell the difference-because he saves money in television with Spot programs. Saves on facilities charges. Saves enough to pay for the extra film prints involved and their distribution. For Spot program rates are generally lower than network rates for the same period . . . over the same stations. And your sales manager knows the difference. Because with a Spot program television campaign he can pick and choose the very markets he wants. In Spot program advertising there are no "must" stations . . . no minimum station requirements. And your advertising manager knows. He's a more profitable customer to the station. So he gets wholehearted station cooperation . . . finds that stations clear time more readily. Now you know, too. If you'd like to know more, simply call a Katz representative for the full story on Spot program advertising. Ask him how much money you can save. You'll see that . . . you can do better with Spot. Much better. 1. The Bigelow Theatre 2. Groucho Marx S. The Cisco Kid 4. Wild Bill Hickok 5. Fireside Theatre 6. Gene Autry 7. Horace Heidt E KATZ AGENCY, inc. Station Representatives NEW YORK • CHICAGO • DETROIT • IOS ANGEIES • SAN FRANCISCO • ATLANTA • DAltAS • KANSAS CITY 46 SPONSOR