Sponsor (July-Dec 1951)

TV DICTIONARY {Continued from page 35) SHADING Technical operation performed by engineer to eliminate the spurious signals from TV camera produced by tube characteristics. Of greatest importance when using older motion picture films due to their high contrast elements and subsequent increased production of spurious signals. SHADOWING To simulate by trick effect a natural shadow that cannot effectively be created through use of TV lighting alone. SHARE-OF-AUDIENCE The percent of viewers watching a given show or station based on the total of sets-in-use. SHOCK VALUE TV writing technique which utilizes visual prop, set, or even sound to attract audiences' initial attention to commercial, action or show. SHOOTING-OFF-OVER To take in areas in a given camera shot that are not wanted or that are beyond the horizontal or vertical limits of set. SHOOTING SCHEDULE Film term meaning the shots are not in the order in which they will finally appear, but in the most convenient shooting order. SHOOTING SCRIPT ( 1 ) Final TV script with all camera shots, lights, music, miscellaneous information included. (2) Complete film script divided into script-scenes and containing all necessary technical instructions for shooting. SHORT VOICE A voice with a narrow or restricted range. SHOT A single continuous pick up of the TV camera. SHOW Usually the entire telecast presentation or program. SIGNAL Any acceptable transmission and pick-up of TV picture and sound. SIGNATURE or SIG The specific title, picture, typography, theme song, mu sic, sound, or catch phrase, or even talent, that regularly identifies a specific TV show. SILENT SPEED Speed of 16 frames per second as opposed to 24 frames in sound film. The speed of silent film can be projected on standard machines SIGN LANGUAGE FOR TV Directions to Talent Sign Increase volume of speech. Move hands up, palms up. Decrease volume. Move hands down, palms down. Begin your action or speech. Point directly at actor or talent. "Stretch it out." Draw hands apart slowly, as in stretching a rubber band. Speed up action or delivery. Rotate hand, with index finger extended, clockwise rapidly. Hold present head position for camera. Hold palms of hands on face cheeks. Move head or body position. Move own head with palms of hands in direction and position desired. Move away from camera. Move hand away from face. Move toward mike. Move hand toward face. Cut, or stop speech or action. Draw index finger across throat ("cut throat" motion). Move left. Swing own right hand — arm flagging motion. Move right. Swing own left hand — arm flagging motion. Avoid provisional cut. Tap head. Watch me for cue. Point to eye. Give network cue. Show clenched fist to announcer. Fade-out from set and make exit. Lower hands slowly, palms down, turn clenched fist slowly. Make entrance. Clenched fist, thumb up — to talent direct cue. O. K. Form circle with thumb and forefinger— other fingers extended. Questions, Answers, to Control Room, Stage Manager, Etc. Sign Is show running on time to planned time allotment? Crook index finger over nose bridge. The show, scene or action is proceeding as planned. Touch nose. How much time? Point to watch on wrist, or to where watch would be on wrist. One minute. Hold up one finger. Tioo minutes. Hold up two fingers. Three minutes. Hold up three fingers. y2 minute Cross fingers in middle. How is audio or sound? Point to ear with forefinger. How are lights, spot, or lighting arrangement? Cup hands at each side of eyes binocular fashion. Report to Control Booth or Stage Manager Sign Camera cables tangled — change camera blocking. Twist arms together, hands out, in direction of stage manager or control room. Grid, lights or mike too low for elevated boom camera shot. Hold palm of hand flat on top of head. 30 JULY 1951 47