Sponsor (July-Dec 1951)

TV talent. Like stage mothers, only sometimes perhaps more so! STYLE To invite applause from live or studio audience with hand gesture, or holding up cards not seen on camera. SUB-TITLE Title inserted in a TV show or film to elucidate or advance the action or argument. SUPER-IMP, SUPER-IMPOSE or SUPERIMPOSITION The overlapping of an image produced by one camera with the image from another camera. Both pictures being visible, but appearing finally as one picture. SUPER-SYNC A radio signal transmitted at the end of each scanning line, which synchronizes the operation of the television receiver with that of the television transmitter. SUPPLEMENTARY STATION One not included in the network's basic group. SURFACE NOISE CI) Caused on a TV set by dirt on floor, props, and furniture not secure, etc. i.2> Noise caused by the needle passing in the groove of a transcription. SWEEP I 1 1 Curved pieces of TV scenery. C2) Method by which one Balop card replaces another by gradually covering top to bottom, bottom to top. or from side to side. SWELL Direction to sound or music to momentarily increase volume. SWITCH or CUT A change from one camera, lens or camera angle to another. SWITCHER Electronic technician who sets the brightness and contrast of the image, and under the production director cuts, fades, or dissolves, from one picture to another. SWIVEL THE BOOM To move boom off its axis to one side or another. Used when it is not practical to dolly or truck. Term usually applies to Fearless or Sanner dolly. SYNC (1) Slang for synchronization of two or more stations to one wave length. (2) The simultaneous ending of several shows so that all elements of a station or network are ready to go with the next forthcoming show. 1 3 ) When both the horizontal and vertical scanning at the receiver is in 50 step with the scanning at the pick-up camera. <.4> To adjust the soundtrack of a film to the picture in editing so that whenever the source of a reproduced sound is shown visually on the screen, the time relationship between sound and picture appears natural. ». 5 ^ To secure in projection the relationship between the sound and picture of a film or kine intended by its makers. * 6 ^ To maintain synchronic perfection between the scanning motions of the electron beams and the camera tube and in the cathode ray tube in the receiver or monitor. SYNC ROLL Vertical rolling of a picture on transmitted signal usually on switch-over to remote pickup when circuits at studio and remote are not synchronized. SYNOPSIS (1) First stage of TV commercial, program or story written in action sequences, but without full technical data, directions of the continuity, or script. (2) A summary of a completed TV show prepared for publicity purposes. SYNTHETIC DISTORTION To impart by various techniques a seeming irregularity to lines and surfaces that are actually smooth and rectangular. TAG LINE The final speech of a TV scene or play exploding the joke, or the climax speech resolving the scene, play or commercial to its conclusion. TAKE CI) Single shot picture or scene held by TV camera. (2) Such a scene so televised or filmed. (3) Command to switch directly from one picture or camera to another picture or camera, as "ready one, take one." "ready two. take two." <4> Instruction to switcher to feed a given picture channel to transmitter. C5) Reaction or sudden obvious realization by talent on camera. TAKE IT AWAY Directions to station, network, talent, announcer, etc. "You're on the air." TAKE TIMINGS To time each unit of a show, spot, etc. by stopwatch. TAKING A BALANCE Preliminary testing of various sounds in a program to determine their relation to one another. TALENT COST Expense or cost (for music, talent. etc> of a show aside from the time charge. TALENT SCOUT Person employed to search for potential talent, actors, for TV station, network, or show. TALK BACK (1) Phone circuit, earphones, or cans from director to TV crew. (2) Loudspeaking device between studio control room and studio enabling producer to give directions to cast during rehearsals. (3"> Telephone facility used to permit remote originating point to hear predetermined cues and thus enable foolproof switches to be performed. TALKING DOWN Talent acting or speaking in an aloof, superior manner, or so it seems to viewers. TALKING IN HIS BEARD Speaking in a muffled, almost indistinguishable, voice. T.C. Short for transcontinental. Means a network show that reaches from coast to coast. TEARS Horizontal disturbance in TV picture caused by noise which makes picture appear to tear apart. TEAR JERKER TV show with a sad or pathetic appeal. CBS-TV's Mama sometimes fits this category. TEASER Strip of muslin or set material above set to prevent camera from shooting over into lights or grid. TECHNICIAN Skilled worker in any branch of TV production, direction, engineering. TD or TECHNICAL DIRECTOR Director of all technical facilities and operations, lighting, cameras, sound, switching in a studio, and frequently remote production. TELECAST A television broadcast, program, or show. TELECINE Equipment used by British BBC to televise films. Much larger than U. S. equipment but much quieter in operation. Film moves in continuous motion instead of intermittently, reducing wear on film. TELEFEX Excellent rear projection system for special effects, background, etc. One of most realistic devices in rearview projection. TELEGENIC Object, talent, anyone or anything that looks well on television. TELEPHOTO LENS Very narrow angle lens of great focal length which produces large size images at extreme distances, frequently used at sporting events, etc. 'See lenses. ) TELEPROMPTER A rolling script device for talent who have difficulty in learning lines. Also called idiot sheet. Lines are printed large enough to be SPONSOR I