Sponsor (July-Dec 1951)

read at distance on sheet which revolves, keeping pace with the show's action. TELEVIEWER Member of the television audience. TELEVISE or TELECAST To transmit a picture electronically by using television equipment. TELEVISION The transmission and reproduction of a view, scene, image or person by an apparatus that converts light rays into electrical impulses in such a manner that those same objects may then be transmitted and reconverted by a receiver into visible light rays forming a picture. TELEVISION GRAY SCALE Resolution of colors in scenery, costumes, and performers' faces into corresponding gray values in black-and-white TV. Has a shorter contrast range than other photographic media. May vary from five-step gray scale (white, light gray, medium gray, dark gray, and black) to more sensitive brilliance of the various gray values, depending upon light source and equipment factors, to approach the 10-step transition (from white through grays to black) of photographic and printing gray scale. <See gray scale.) TELOP An opaque slide. < 1 1 Used in gray telop. Used a great deal in CBSTV stations. (2) Card for titles; shot live. TEMPO 1 1 » Relative speed or pace of performance or music. <2> Impression of speed which a show makes on viewer, either by succession of incidents or of shots, or by the rate of movement shown or rhythm sound. TEST PATTERN Specially made design of lines and/or circles transmitted for the purpose of correctly setting focus and tuning of an image on TV screen. Also used for station identification. TEXTURE An impression of depth and irregularity that is given to a plane surface by using paints or other decorative materials. THE TIP Viewing audience. "Holding the tip" means holding your audience. THEME Subject or central idea specially composed or particularly apropos tune or music that identifies a specific program. Garroway's theme is "Sentimental Journey"; the theme for the Lone Ranger is the "William Tell Overture." THICK When individual sou»ds or instruments in orchestra are not distinguishable. "THIRTY" Sign-off signal used in early radio to signify the end of a program; derived from the classic telegrapher's sign-off. Used very little in TV. THREAD To lace first few feet of reel of film through projector or other film mechanism in order that film is ready to be shown. THREE SHOT formers, etc. TV shot of three per THROW Distance from film projector to screen. THROW A CUE Visual hand signal usually pointing at talent to begin action or speech. THROW IT AWAY ( 1 ) To give line in casual and offhand manner. (2) To speak without obvious emphasis or expression. (2) Order to talent or engineers to fade picture or dialogue no matter what script says. TIGHT < 1 ) Close shot using narrow angle lens 90-135 mm. <2> Show which in rehearsal times a few seconds over allotted time, and should either be cut or played rapidly, provided the material permits rapid treatment. TIGHTEN UP, CLOSER SHOT, LOOSEN UP, MORE DISTANT SHOT Terms used from director to cameramen when object is framed to obtain precise shot desired. TILT UP Direction for camera movement, up. TILT DOWN Direction for camera movement, down. TIME Period on the air available for a given spot or show. TIMEBUYER (1) Individual in advertising agency responsible for making the proper selection of TV or radio coverage to meet needs of advertiser. (2) Buyer of TV or radio spots, shows, etc. TIME CHECK Vital command to synchronize all watches of all concerned in telecast or broadcast. TIMING Time intervals written in on a script during last rehearsal indicating where the performance should be in relation to the allotted or elapsed time of the show. TITLE (CREEPING TITLE) A title usually on drum roll that moves up the screen at reading pace. TITLE MUSIC Background music behind opening and/or closing titles and introductions. TITLES or TITLE SLIDES <D Cards, film, slides, either drawings, printed or on film which announce the title and credits of a program. (2) Any written or printed matter introduced into show or film for its own sake and not as part of presentation. TONGUE To move a camera mounted on a boom in a horizontal direction left or right while panning to compensate for this motion. TOTAL AUDIENCE The percentage of TV homes viewing a specific show at some time during the telecast. TOWN CRIER loudly. Vocalist who sings too T.R. — T.L. Opposite of pan. Keep camera steady, move tripod or dolly. TRANSCRIPTION A recording of the highest quality, usually at 33% r.p.m. especially made for telecast or broadcast. TRANSIT CASE Travelling case for reels of 16 mm. or 35 mm. film with metal can and plywood case to meet the requirements of the railway companies. TRANSITION To change or move from one action, set, or scene to another by music, pause, narration, black screen, dissolve, etc. TRANSPARENCY Photography or artwork on translucent material, usually 35 mm. film, frequently backlighted. Opposite of opaque. <See slides.) TRAVEL or TRUCK SHOT When the director wishes the camera to move in a direction parallel to the set, he instructs the cameraman to travel or truck right or left. (See truck.) TRAVELLER Loose scene, backdrop, or curtain, adjustable on pulleys. TRAVELOGUE Actuality film of life and scenes in other countries; travel film. TREATMENT Intermediate step between synopsis and script where complete TV story, commercial, or production is finished. TRICK SHOTS or TRICK FILM To de Ottfi pend mainly on the representation, through special manipulation of the technical processes of production, dissolves, superimpositions, opticals, of situations and events which would in reality be impossible, such as a cyclist riding up the side of a house, or a magic horse flying through the air. 52 SPONSOR I