Sponsor (July-Dec 1951)

JEFFERSON STANDARD BROADCASTING COMPANY^ CABLE / TELEVISION FOR 3 CAROLINIANS Winston -Salem • North Carolina North Carolina's second city, home of Camel cigarettes, manufacturing and educational center, with an annual industrial payroll of 58 million dollars. Winston-Salem receives television service from 2 stations but 56% of viewers tune most often to WJ5TV, Charlotte. REPRESENTED NATIONALLY BY RADIO SALES runs short and calls for the use of padding, fill, or cushion. (3) To sustain and subordinate one facet of the drama or situation under another. UNDERPLAY Talent performing in a very restrained manner. UNIONS Detailed definitions are defined under specific letters. There are more than 13 different unions in NBCTV. Major ones: IATSE. . .Stagehands NABET . .Engineers, cameramen, etc. BPDPA . .Scenic artists IBEW . . .Engineers and soundmen RTDG . . . Radio Television Directors Guild TWG . . . .Television Writers Guild AFRA . . .TV talent, announcers AGVA . . .TV talent, singers, etc. TVA All TV talent, actors, etc. UP STAGING Camera hog. To attempt to hold dominant position in scene at the expense of other performers. V VAULT Film store or storage for inflammable film, meaning most 35 mm., of such construction and dimensions as to comply with the regulations of the local authority or of the home office. VARIABLE FOCUS LENS Lens whose focal length can be altered during shooting, as Zoomar, where mechanism changes distance between front and rear components of the lens. VAUDEO Vaudeville show on television, a la James Melton, Ed Sullivan shows. VI or VOLUME INDICATOR Meter in control room which registers show's sound volume, thus enabling the technicians to "see" the amount of sound. VIDEO From Latin meaning to see or I see. Pertains to the television broadcast of images. Usually used as a noun to denote sight broadcasting as opposed to sound broadcasting. Portion of TV signal that contains picture. VIDEO ENGINEER Engineer who controls picture quality and who may make switches from one camera to another as well as producing visual effects such as fades, dissolves, superimposures, etc. Usually engineer monitors the visual portion of a telecast. VIDEO GAIN Dial or apparatus which controls power of picture amplifier. By turning video gain down you get fade out; turn video gain up and you have fade in. VIDEO SIGNAL or PICTURE SIGNAL Portion of signal from TV camera that is the electrical counterpart of the scene televised. VIEWER A machine used to examine TV film for editing or cutting. (See moviola.) VIEWING LENS Lens on TV camera used by the cameraman to view field of action. VIEWS Sometimes called sets or situations. Scenes being televised. VIGNETTE Mask placed before camera lens to produce a picture in which only the center part is visible in diffused oval, circle, etc. VISTASCOPE An optical device contained in a simple, box-like case which fits snugly in front of the lens of any television or film camera. Through its use and an 8" x 10" picture of scene desired, live actors performing on a bare stage or in an open field can be presented to a television or film audience, either "live" or by means of film in what appear to be settings duplicating any structure or scenic site in the world required by the show's locale and script. The effect is created by illusion, of course. Actors may sit "on" terraces which actually are only photographs, may walk "through" doors or "behind" trees or posts, which again are merely photographic reproductions. Vistascope is leased through Vistascope Corporation of America, RKO, Culver City, Cal. VISUAL GAG Comedy routine or sound effect to produce laughs on a TV or live audience show. Gag has to be seen rather than heard, as Sid Caesar and Imogene Coca on Saturday Night Review, NBC-TV. VISUAL SHOW TV or radio show which is presented before an actual audience. Called "live." VO or VOICE OVER (1) Narration type recording as opposed to lip sync or live sound. (2) Voice over narration where voice talent is not seen. VOX POP A spootaneous radio or TV interview. VSI Visual station identification, as in test pattern, etc. W WAITS (1) Unwanted pause caused by a talent missing his pickup cues, or technical equipment failures which result in a non-picture or sound period (2) Actor or music deliberately hold 54 SPONSOR