Sponsor (July-Dec 1951)

ing off on their cue in order not to smother existing laugh on a comedy show. WALK-THROUGH REHEARSAL May be same as dry rehearsal, or preceding first dry rehearsal. WALL TREATMENT Technique used to simulate numerous surfaces on the walls of a set such as wallpaper, bricks, stucco, etc. WALLA WALLA Ad lib mumble repeated over and over in crowd scenes to sound like a mob. WARM UP Usually a three or fiveminute period immediately preceding broadcast in which announcer, m.c, or talent puts the studio audience in a receptive mood by amiably introducing the cast of the program, discussing its problems, sponsor, etc. WARNING LIGHTS Red and green lights associated with each studio camera to warn cameramen and performers that camera is about to go on the air (green light) , sometimes called the preview light; or that camera is on the air (red light). WATT Measure of transmitting power of TV station. WEAVER TV talent who moves about nervously in front of the camera. WEB Slang for TV network, like net. WEST OF DENVER Technical troubles which can't be located. WESTERN Type of American film devoted to cowboys and horses; usually set in real surroundings and containing chases, etc. WHIP SHOT See zip pan. Very fast pan shot that usually blurs scene by speed of turning camera. Used for dramatic shift of interest or startling change of locale. WHODUNIT TV mystery program, a la Martin Kane, etc. WIDE ANGLE LENS Lens of very wide angle of projection, as 50 mm., which is used to pick up large portion of set, talent, audience, etc. at short distance. WILD (1) Film or picture taken to fit pre-recorded narration or sound. (2) A wing, flat, window, etc., which is used to shoot through or over and then struck immediately so as not to hamper camera action. WIND IT UP (1) To increase tempo or pace. (2) To bring to a climax or finish. WINGS (1) Off-stage entrance and storage space which may be masked from camera or live audience. (2) Wing flat that is a hinged book flat which stands without support. WIPE Transition from one scene or image to another in which new scene slowly replaces old one in some gradually increasing geometric pattern, i.e., circle (circle in, circle out) , square (expanding square), fan, roll, etc. In a horizontal wipe the action is from the side of the picture. In a fan wipe it is semi-circular. WIPE OVER Optical film or printing effect by which one scene or image moves into another geometrically. (See overlap, etc.) WOOD PILE Xylophone, or an xylophonist — musician. WOOD SHED (1) A hard, tiring rehearsal. (2) When a performer privately rehearses his part outside the studio or off camera. (3) A musical director who makes an ad lib arrangement of a number during rehearsal by verbal rather than written instructions to orchestra or singers. WOOF (1) TV slang signifying "on the nose" or "okay." (2) Sound used to synchronize time, i.e., "I'll give you a 'woof at 8:15:30." "Ready 'woof.'" (3) Word spoken into mike to check amplitude and/or time of sound, i.e., 1,2,3,4 woof. WOMP A quick flare-up of light or brightness in a TV picture. WORKPRINT Film print (frequently a rush) used in editing and cutting to determine the final composition of the finished film, show, commercial, etc. YAK A lot of talk usually classified as unnecessary. YUK Slang term for a big laugh. Berle is interested in big yuks. ZAMPA Florid musical passage with plenty of brass — blown big and bitten off sharp. ZILCH Standard name used to describe anyone who walks into TV studio and whose name is not known. ZIP-PAN (1) Effect obtained by swinging camera so quickly round from one point of rest to another, that between the two the picture is blurred. (2) Device for combining two different shots, the camera being swung so quickly HE'S HOOKED UP TO A BIG ONE! Yes, he's hooked up to more than 83,000 TV homes — he's a. wise time buyer who knows that KOTV reaches the heart of the Oil Capitol's Multi-million Dollar market. He also knows that KOTV's afternoon shows, lookin' at Cookin'; and Matinee Showcase are good spot participation programs. You'll make a good "catch" if you use KOTV, Tulsa's only TV station. (NBC, CBS, ABC, DuMont) GUcuutel 6 First in Tulsa Cameron Television, Inc. 302 South Frankfort Tulsa, Oklahoma Represented Nationally by EDWARD PETRY & CO. 30 JULY 1951 55