Sponsor (July-Dec 1951)

Page scan 000369 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1951
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1951)
Leaf #:
000369
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Why take less than a specialist? Even with the finest product (yours) and the biggest audiences (ours), it pays to use an experienced salesman— a well-liked local personality— to turn listeners into customers. The big news is that the stars who have helped make wcbs New York's most listened-to station are now available to record your commercials for round-the-clock usethrough wcbs "star-studded station breaks." Take Jack Sterling.* As a result of his popular early-morning show, all New York knoivs him, believes him, buys the products he sells. His friendly, familiar voice, delivering your sales message at other times of the day, will make people stop and listen. . .will create extra interest in your product. Get details from Radio Sales or. . . New York • Columbia Owned • 880kcWvDD The Number One Station in the Number One Market *0r any of these stars: Phil Cook, Margaret Alien, Harry Marble, Bill L s (and Betty Lou).