Sponsor (July-Dec 1951)

Record Details:

Title:
Sponsor
Date:
July-Dec 1951
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1951)
Leaf #:
000447
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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AUGUST 1951 • 50c Per Copy $8.00 a Year RECEIVED How R & H beer promoted its show on a hot day — see p. 4 Special section: Canadian radio— p. 37-72 S P J 0-4 n I <! i < j I SS FRANC ^AGUE ^AT I0NAI i/QCAST I N< ■"• hock err: lea pl.' NEW yo°k : : N Y «e port Spofl en* Money and Motives i ang;e Spot Radio Hypos Nedick Sales page 26 Kid Premiums Prove Profitable page 28 TV Commercials page 30 Canada: The Market page 38 Canada; Radio Facts page 40 Canada; Tips to Advertisers page 48 0\ Canada: Success Stories page 52