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Industry hails
cooperative
campaign by
Detroit, Tulsa
stations
That campaign by Detroit and Tulsa stations to sell radio cooperatively and make listeners more radio conscious got enthusiastic response up and down Madison Avenue. It's probably first large-scale venture of its kind and in keeping with industry's present strategy — 1£ unite behind radio as medium while continuing to sell competitively. "Bane of radio's existence," one veteran time salesman told SPONSOR, "has been the tendency of one radio station in a town to sell the other station down the river. That creates suspicion about all radio."
First big push
for denicotinized
cigarettes
Truman launches
coast-to-coast TV
4 September
Why Sarnoff is confident
Canadian radio's sales reticence
-SR
U.S. Tobacco's "Martin Kane" (on NBC, AM and TV) will devote 25% of its commercial time to Sano, denicotinized cigarette which firm recently acquired through purchase of Fleming-Hall Tobacco. Sano thus becomes first brand of its type to get large scale national promotion via radio-TV. Station lineup for TV "Martin Kane" assures wide audience. Show (10:00 p.m. Thurs. ) has 61 stations — 38 live. Near-record skein was cleared by Kudner and U.S. Tobacco execs largely through personal trips to stations.
-SR
Coast-to-coast TV hookup moved up to 4 September to coincide with opening of Japanese Peace Conference in San Francisco. The President's talk at 10:30 that evening (EDT) will officially launch both historic events. Thus another milestone in communications will have been reached, symbolically, to aid the cause of peace.
-SR
RCA board chairman David Sarnoff promises field tests of RCA color will resume 10 September. Sarnoff radiates confidence, stresses that he would like to see RCA and CBS color given opportunity to compete commercially. Technological might of RCA lies behind Sarnof f ' s optimism. Example: 10" RCA picture tubes cost $125 wholesale in 1946; now 17" wholesales for $18. Color tubes, now being produced at same RCA plant (Lancaster, Pa. ) where black and white cost-saving was accomplished, are on pilot production line basis. But CBS will have 6 months' head start in promotion before RCT requests new FCC hearing.
-SR
In assembling its 36-page section on Canadian radio for this issue (starts page 37), SPONSOR uncovered surprising paradox about air industry cross-the-border. Though Canadian radio has stronger sales story than any other Canadian medium, its spokesmen are remarkably reticent in pushing for sales, with result that many American advertisers have been late in discovering Canadian radio. British influence, competition of government radio account for it.
SPONSOR, Volume 5. No. 18. 27 August 1951. Published biweekly by SPONSOR Publications. Inc.. at 3110 Elm Ave., Baltimore, Md. Executive, Editorial, Circulation Office510 Madison Ave., New York 22. $8 a year in TJ. S. $9 elsewhere. Entered as second class matter 29 January 1949 at Baltimore. .Md. postofflce under Act 3 March 1879.