We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
REPORT TO SPONSORS for 27 August 1951
Canada TV
stations won't
be on air
till 1952
How TV compares with radio in homes per $
Psychological
guidance for
audience
promoters
ABC's net income up 262%
PSrC now has 22
quarter hours
in daytime TV
D.J.'s gaining strength on TV
Government-operated TV stations in Montreal and Toronto will be first on air — probably not until 1952. After that, growth of TV in Canada will proceed at far slower pace than in U.S. Government's chip-onthe-shoulder attitude toward commercial operation will be large factor in making broadcasters hesitate before investing big sums in TV.
-SR
Radio cost-per-home is lower for all types, according to figures compiled by Biow Company on basis of Nielsen ratings for March-April 1951 and agency's own estimates of program costs. Mystery drama scores highest homes-per-dollar average, 194 for AM, 149 for TV. Quiz giveaway is second in radio, with 168 homes; third in TV with 141. Situation comedy, third in radio with 162 homes, is second in TV with 144.
-SR
With psychological "depth" research now being used by dozens of national advertisers, one astute ad manager told SPONSOR radio and TV could use some of the same medicine. He cited findings of recent Social Research, Inc. study which showed that many televiewers are ashamed of their taste in TV entertainment. "That's a tip-off," he said, "that audience-promotion men would do well to try and build up the public's respect for the fare on radio and television. Too often, programing becomes the butt of 'sophisticated' jokes which tend to make people feel guilty about enjoying shows which actually suit their own tastes. "
-SR
Net income of ABC during first six months 1951 is up 262%. Total rose from $180,000 last year to $472,000. Upturn in TV business and big sales by radio network like recent Instant Maxwell House Coffee buy of "When a Girl Marries" are responsible.
-SR
From sponsorship of 5 quarter hours of daytime TV in December 1950, P & G total for this fall has risen to 22. In new presentation on daytime TV, CBS points out P & G expansion is just part of rapidly growing trend. High points of presentation include: (1) From March 1950 to March 1951 average percent of TV sets tuned in between 1 and 5 p.m. (Monday-Friday) almost doubled, went from 8.3% to 15.6%. (2) Number of sets tuned in jumped at much faster rate, went from 381,200 average to 1,832,800.
-SR
Radio's popular d.j. formula looks more and more like sure bet to become fixture in TV. Paul Dixon, for example, WCPO-TV, Cincinnati, d.j. went network on ABC recently, has apparently scored with critics. And Screen Gems, Inc. has made it easy for stations to translate AM records-and-music format into visual terms by producing series of musical movie shorts designed to accompany playing of current hits and standards. Shorts show dancers performing in suitable rhythm for record viewer hears at same time.
SPONSOR