Sponsor (July-Dec 1951)

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f "Hit** "*eo! "To what radio station does your family listen most?" As part of an independent survey made by students at North Dakota Agricultural College, this question was asked of 3,969 farm families in 22 prosperous counties within 90 miles of Fargo. 74.6% of the families named WDAY: 4.4% said Station "B", 2.3% Station "C", 2.1% Station "D", and so on. WDAY was a 17-to-l choice over the next station . . . a ^Ifa-to-l favorite over all other stations combined! In Fargo's home county, WDAY was the first choice of 87.2% of the families, as against 5.8% for Station "B". In its home county, WDAY was a whopping 15-to-l choice over the next station . . . a 6y2-to-l favorite over all other stations combined! BMB figures, Hoopers and mail-order returns all tell the same amazing story on WDAY and the rich Red River Valley. Get all the facts. Write us direct, or ask Free & Peters ! f% WDAY • NBC • 97° KILOCYCLES • 5000 WATTS 4«jkuP FREE & PETERS, Inc., Exclusive National Representatives