Sponsor (July-Dec 1951)

Record Details:

Title:
Sponsor
Date:
July-Dec 1951
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1951)
Leaf #:
000453
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

CVvKH HELPS SOFT DRINK IAKE AMAZING COMEBACK I TS EASY, HEN YOU NOW HOW! PANOLA STARTED USING KWKH < PANOLA < ♦•(INDUSTRY v: MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC. 1950 ^ 1951 JLhe chart above shows what three quarter-hour programs a yeek on KWKH have done for Panola, a soft drink bottled >y the 7 UP Bottling Company of Shreveport. L The 7 UP Bottling Company started using KWKH in July, 950, when sales of Panola were at a low ebb — down 40% rom the corresponding period of 1949. KWKH helped heck the slump immediately, and by March 1 of this year, 'anola's sales were actually 14% above the correspondng two-month period of 1949 — a "real" gain of •erhaps 34%, since industry sales declined 15% to ■0% during the period! 'anola's schedule on KWKH consists of a 15-minute segment f a late afternoon disc-jockey program. This has been, md still is, Panola's complete advertising campaign! Wiat can we "Panolate" for you? MAR KWKH 50,000 Watts • CBS Texas SHREVEPORT f LOUISIANA The Branham Company Representatives Henry Clay, General Manager