Sponsor (July-Dec 1951)

Record Details:

Title:
Sponsor
Date:
July-Dec 1951
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1951)
Leaf #:
000455
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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s URUEVS SHOW ... Radio Reaches Farther; Radio Delivers More; Radio Costs Less — Than ever before! UUKtl Rate, in cost per thousand listeners, has gone down 10.1% as compared with 1946 Ujfltl is a better buy than ever in its history. The advertiser gets more in coverage — more in prestige — at lower cost. RADIO FAMILIES RADIO HOMES COVERED BASIC HOUR RATE COST PER 1000 HOMES 1946 1949 404,560 448,890 $250.00 $250.00 .61c .55c Figures Quoted Based on Latest Available BMB Measurements Advertising Is Essentially Salesmanship Affiliated with CBS -600 K.C. 5000 WATTS. lurec memPHis no. i sthtioh WREC HOOPER RATINGS AVERAGE HIGHER THAN ANY OTHER MEMPHIS STATION Sells More and Sells It Cheaper Represented by THE KATZ AGENCY, INC. 27 AUGUST 1951