Sponsor (July-Dec 1951)

Record Details:

Title:
Sponsor
Date:
July-Dec 1951
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1951)
Leaf #:
000456
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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IF The survey was made in Tulsa and in 40 towns within the .1 MV "Primary Coverage Area" of Tulsa's TV station, by Leslie Brooks & Associates, research consultant of Tulsa. A 3,416 interview sample was made, Statistically valid within 2%. The Leslie Brooks & Associates survey finds 212,940 radio homes, 178,498 as published by Tulsa's television station, on the reprodu map; and finds only 31,072 TV set homes and businesses, not "c 83,000" as claimed in the station's reproduced ad. In figuring both number of radio sets and TV sets, Leslie Brooks & Associates used 696,868 population figure within the Tulsa TV Area as given on reproduced map. In establishing radio homes this population fig was divided by 1950 U. S. Census average number of 3.13 persons family for the area, and applying to the total number of families resulti the radio set ownership percentage of 95.6% shown in the U. S. Ceni The figures are conservative, since the Brooks survey reveals a curr radio ownership in the Tulsa Area of over 98%. TV set figures w obtained in the same manner except applying the TV set owners percentages as revealed by the survey. #t,000.00 KEWAXP Tulsa Radio Stations KAKC, KFMJ, KOME, KRMG, Kl and KVOO have posted $1,000.00 with the First Natic Bank and Trust Co. of Tulsa to be given to the first per proving the Leslie Brooks & Associates survey of television ! in the Tulsa Area is not within 5 percent of accuracy.