Sponsor (July-Dec 1951)

M 8! Your product can be SOLD on "Smythe's General Store" program on the independent station most often listened to by Colorado housewives. Salesman Pete Smythe, Prop, of "Smythe's General Store" is another star on Denver's music-personality station. And Pete has rung the cash register on products from ice cream to Packards. for availabilities wire, phone or write or Radio Representatives, Inc., John New York, Chicago, Buchanan Los Angeles, KTLN San Francisco Denver KTLN 1000 WATTS DENVER'S only independent non-directional station Madison SPONSOR "EXTRAS" APPRECIATED Thank you for the copy of the newTV Map for Sponsors ... we greatly appreciate these "extras" furnished by SPONSOR. We would like to, however, call your attention to the fact that there is no existing cable link between Lansing and Detroit . . . only a microwave link. We would also like to have you correct your records to show that our national rep is H-R Representatives, Inc. I. A. GlNTHER TV Traffic Director WJ1M-TV Lansing lor -sponsors TV DICTIONARY IN DEMAND I notice your series of articles on the "TV Dictionary" terminated in the 30 July issue. I would be pleased to receive a bound copy of the series and, if you can spare them, two copies. This will spare me the agony of cutting the sections out of SPONSOR and binding them. You are doing a splendid job for the industry with your magazine and I, for one. value it highly. Victor Fabian Media Director C. Wendel Muench & Co. Chicago • Seventy-two-page TV Dictionary free to SPONSOR subscribers on request. Extra ropios S2.00. If you are interested in bulk copies, write for low volume rate. As a subscriber, we would appreciate receiving a copy of the "TV Dictionary/Handbook for Sponsors." C. C. Slaybaugh Radio Director Morse International New York You must have given me a good indoctrination during my DuMont days, because I still look forward to seeing SPONSOR when it arrives at our office. The current issue I think is particularly fine. When it is available. 1 would like to receive a copy of the TV Dic tionary/Handbook. This is not only proving very interesting in our office, but in other TV circles around Seattle. Wade Thompson TV Director Seattle Radio and TV Advertising Agency Seattle, Wash. We are regular subscribers to your magazine. Will you please send me at no cost your "TV Dictionary/Handbook for Sponsors." Thank you. Heagan Bayles Vice President Sullivan, Stauffer. Colwell & Bayles New York Will you please send us the complete "TV Dictionary/Handbook for Sponsors." We were wondering if it is possible to obtain several copies of same. Will you please advise. Alexander Griffin TV & Radio Director Al Paul Lefton Company Philadelphia Reading your issue of 18 June. I noticed that your new TV Dictionary/ Handbook was available to subscribers on request. Since our agency is a subscriber, we would like to go on record as requesting one of these Handbooks at your earliest opportunity. Frank M. Knight Radio-TV Director Richard A. Foley Advertising Philadelphia As we understand that the "TV Dictionary" is free to those who subscribe to sponsor, would you please send one dictionary for each subscription the advertising department of Lever Brothers has to sponsor. Anne Courtway Lever Brothers New York 10 Being a subscriber to your magazine sponsor, I read of your new "TV Dictionary/Handbook for Sponsors" and would like very much to have a copy of this lexicon. Wauhillau La Hay N. W. Ayer & Son New York [Please turn to page 91) SPONSOR