Sponsor (July-Dec 1951)

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All fecial* ihtteKFAP area are behind Houses BY RAY F. STRYKER VICE PRESIDENT JOHNSON CASHWAY LUMBER CO. Largest Stocked Lumber Company in Midwest Sounds nonsensical, doesn't it? Yet — in the KFAB area, there are thousands of backyards and each backyard has a house. And, on the farms there are barns as well as a house with each backyard. In each house there are from two to four radios. Even the barns on many of the farms have radios that are tuned to KFAB during chore time every morning and evening. People in the Midwest Empire, that vast, wealthy area beneath the giant umbrella of KFAB coverage, depend on radio to keep them informed and entertained. When you count backyards, you can also count thousands of radios tuned to KFAB. Those people who listen to KFAB — the great Midwest Empire typical families — are capable men and women, growing, eager boys and girls. They live healthy lives packed with the good old American custom of industrious activity. This means they earn money and they spend money. They spend wisely, too, and rely on radio to tell them much about what to buy and where to buy it. You can "talk" to those people, profitably, if you use the Midwest Empire Station KFAB. Phone, wire or write for "backyard" facts about the Midwest Empire Station. nK I \xWii' Represented by FREE & PETERS Inc. General Manager: HARRY BURKE