Sponsor (July-Dec 1951)

Record Details:

Title:
Sponsor
Date:
July-Dec 1951
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1951)
Leaf #:
000461
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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New and renew 27 AUGUST 1951 I. New on Radio Networks SPONSOR AGENCY NO. OF NET STATIONS PROGRAM, time, start, duration Hazel Bishop Inc General Foods Corp (Jell-O div) General Foods Corp (Maxwell House div) General F*ods Corp General Foods Corp Kingan & Co Mors Inr Morton Salt Co Ralston Purina Co Reynolds Metals Co Shipstad & Johnson Sterling Drug Inc Sylvania Electric Products Inc U. S. Army-U. S. Air Force Raymond Spei'tor ABC Young & Rubieam ABC Benton & Bowles ABC Foote, Cone & Belding CBS 55 Young & Rubieam CBS ISO Warwick & Legler CBS 55 Leo Burnett CBS 148 Klau-Van Pietersom* CBS 6 Dunlap Gardner ABC Buchanan NBC 167 Walter McCreery MBS DancerFitzgerald ABC 285 Sample Roy S. Durstine ABC 62 Grant NBC News; M-F 8:55-9 am; 10 Sep; 52 wks Breakfast Club; M-F 9-9:15 am; 1 Oct; 52 wk* When A Girl Marries; M-F 11:30-45 am; 1 Oct; 52 wks Grady Cole Show; M, W, F 2-2:15 ptn : 1 <>.t: 39 wks News; Sat 9:25-30 pm ; 22 Sep; 39 wks Godfrey Digest; Sun 5-5:30 pm ; 14 Oct; 39 wks People Are Funny; alt T 8-8:30 pm; 9 Oct; 26 wks Visitin' Time; Sat 6-6:30 pm; 15 Sep: 26 wks Space Patrol; Sat 10:30-11 am; 6 Oct; 52 wks The Big Show; Sun 6:30-7 pm ; 7 Oct; 39 wks Ice Follies of 1952; Th 12:30-1 am; 7 Sep only Mystery Theatre; W 8-8:30 pm; 3 Oct; 52 wks Sammy Kaye's Sylvania Sunday Serenade; Sun 3-3:30 pm; 7 Oct; 52 wks Sports Newsreel of the Air; F 10:30-45 pm; 7 Dec; 26 wks 2. Renewed on Radio Networks SPONSOR AGENCY NO. OF NET STATIONS PROGRAM, time, start, duration Allis-Chalmers Mfg Co Armour & Co Derby Foods Inc General Foods Corp General Foods Corp Gillette Safety Razor Cc Hudson Coal Co Kellogg Co Quaker Oats Co Skelly Oil Co Sterling Drug Co Sterling Drug Co Bert S. Gittins NBC Foote, Cone & Beldi ng NBC 167 Necdham, Louis & MBS Brorby Young & Rubic am CBS 150 Young & Rubicam CBS 150 Maxon ABC 285 Clements NBC 14 Leo Burnett MBS Sherman & Marquet e MBS Henri, Hurst & McDon NBC 28 ald Dancer-Fitzgerald NBC 147 Sample Dancer-Fit zgerald NBC 147 Sample National Farm and Home Hour; Sat 1-1:30 pm; 8 Sep; 52 wks Dial Dave Garroway; M-F 11:45 am-noon; 3 Sep ; 52 wks Sky King; T, Th 5:30-55 pm; 11 Sep; 52 wks Gangbusters; Sat 9-9:25 pm; 22 Sep; 39 wks Hopalong Cassidy; Sat 8:30-9 pm; 22 Sep; 39 wks Cavalcade of Sports; F 10 pm-conclusion ; 7 Sep; 39 wks Hudson Coal Miners; Sun 9:45-10 am; 7 Oct; 52 wks Clyde Beatty Show; M, W, F 5:30-55 pm; 3 Sep; 52 wks Man on the Farm; Sat 12-12:30 pm ; 25 Aug; 52 wks Alex Drier; M-Sat 8-8:15 am; 3 Sep; 52 wks Stella Dallas; M-F 4:15-30 pm; 10 Sep; 52 wks Young Widder Brown; M-F 4:30-45 pm ; 10 Sep; 52 wks 3. Yen National Spot Radio Rusiness SPONSOR PRODUCT AGENCY STATIONS-MARKET CAMPAIGN, start, duration Borden Co Instant coffee Ford Dealers Adver Ford automobil tising Fund Lever Brothers Co Pepsodent Dohertv. Clifford & Shenfield (N.Y.) J. Walter Thompson (N.Y.) McCann-Eriekson (N.Y.) Dallas, Ft. Worth St. Paul-Mnpls. Natl Anncmts; 1 Oct; 13 wks Anncmts; 27 Aug; 7 wks Anncmts; 1 Oct; 52 wks 4. National Rroadcast Sales Exeeutives NAME FORMER AFFILIATION NEW AFFILIATION John H. Bachei Ted Bergmann Ralf Brent NBC, N.Y., eastern sis mgr DiiMont. N.Y., acct exec WBBM. Chi., sis mgr Hi. M.. in. N.Y., asst sis dir Same, sis dir WIP, Phila.. sis dir • In next issue: New and Renewed on Television (Network and Spot); Station Representation Changes; Advertising Agency Personnel Changes Numbers after names refer to category in New and Renew: Ted Bergmann (4) Orville Lawson (4) A. A. McDermott(4) Pel Schmidt (4) J. H. Sierer (4