Sponsor (July-Dec 1951)

Record Details:

Title:
Sponsor
Date:
July-Dec 1951
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1951)
Leaf #:
000462
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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JVete and renew 27 Yugust 1951 4. National Broadcast Sales Executives (continued) Numbers after names refer to category in New and Renew: Loren Sorensen (4) F. X. Zuzulo (4) Robert I. Garver (5) Roger Greene (5) Henry Onorati (5) NAME FORMER AFFILIATION NEW AFFILIATION George Bristol William Dozier Mannie Eisner Royal V . Howard George R. Jeneson Jack Koste William T. Lane Orville Lawson H. W. Maier Jr. John McClay A. A. McDermott John Pival Arch Rap an Morgan Ryan Pel Schmidt Joseph H. Sierer Robert C. Smith William L. Snyder Loren Sorensen Prank X. Zuzulo CBS, N.Y., dir radio, tv sis pres Samuel Goldwyn, Hlywd., exec story and writer head WGAR, Cleve., pub dir W. II. Male Ltd, Honolulu, aeet exec WLW, Cincinnati, sis Indie Sales, N.Y.. pics WAGE, Syracuse, co-owner, gen mgr Orville Lawson & Associates, Mnpls. , pres International Milling, Greenville, Tex., head of sis five Southern divs WPIX, N.Y., dir operations H. N. Stovin & Co, Toronto. s!s mgr WXYZ-TV, Detroit, prog mgr WAGA-TV, Atlanta, sis exec WPTR, Albany, gen mgr WITH, Balto., acct cxee WRNL, Richmond, member sis staff U. Southern California. L.A., dir athletir news sve Chicago Tribune, Chi., exec Radio adv exec, Mnpls. MBS, N.Y., asst dir publicity Same, dir sis prom, adv radio div CBS-TV Net, N.Y., member prog exec staff Same, member sis dept KIKI, Honolulu, sis, prom mgr WOR, WOR-TV, Chi., mgr midwestern sis office Liberty Broadcasting System, N.Y.. dir natl sis Broadcasting Inc, Atlanta ( tv channel 8 licensee), vp, gen mgr LIpper Midwest Broadcasting System, Mnpls., pres John E. Pearson Co. Dallas, mgr (new office: 1312% Commerce Street) WCAU-TV, Phila., asst mgr Radio & Television Sales Inc, Toronto, gen mgr I new offices : 10 Adelaide Street East, Toronto, and the Windsor Hotel, Montreal) Same, stn mgr Broadcasting Inc, Atlanta (tv channel 8 licensee), gen sis ni(jr Patroon Broadcasting Co, Albany (WPTR parent org), vp WAAM-TV, Balto., local sis mgr Same, gen sis mgr WGAR, Cleve., pub dir For joe & Co, Chi., sis acct exec Upper Midwest Broadcasting System, Mnpls., sH mgr Same, mgr press information 5. Sponsor Personnel Changes NAME FORMER AFFILIATION NEW AFFILIATION John M. Allen Morden R. Buck William T. Crowe Robert I. Garver Roger Greene Harry M. Jones Henry Onorati L. Charles Underwood Philip Morris & Co, N.Y., section sis mgr Mohawk Carpet Mills, S.F., asst to Pacific Coast sis mgr Borden Co, Atlanta, district mgr General Foods Corp ( Certo div ), N.Y., assoc sis, adv mgr Philip Morris & Co, N.Y., exec Leigh Foods, N.Y., sis mgr RCA Victor Records, N.Y., asst adv mgr. natl prom mgr Philip Carey Mfg Co, Cincinnati, asst ad mgr Same, southeastern regl sis mgr Same, Amsterdam, N.Y., mgr adv, sis prom, pub rel Same, sis mgr, southern div Same, sis, adv mgr Same, asst adv mgr Same, gen mgr Avco Mfg Corn (Crosley div), Cincinnati, dir electronics adv Same, adv, sis prom mgr 6. \ew Agency Appointments SPONSOR PRODUCT (or service) AGENCY American Biscuit & Cracker Co, Seattle American Brands Corp, Redwood City. Calif. American Vitamin Associates, Hlywd. Allium) Products Inc, Chi. Argus Cameras Inc, Ann Arbor, Mich. Banco Credito y Ahoro Poceno, San Juan Crown Overall Mfg Co, Cincinnati Dcnnison's Foods, Oakland I els & Co, Phila. \. S, Haralson Co, South Norwalk, Conn. II & W Co, Newark Kellogg Co, Battle Creek, Mich. Mission Dry Cnrp, L.A., Chi., N.Y. Munlsing Wood Products Co, Chi. Oculine Co, Beverly Hill 8 Pacific Northern Airlines, Seattle Pure Drug A < hemlcal Corp, N. Y. Red Top Brewing Co, Cincinnati Sargent ci Co, New Haven Sea Isle Hold. Miami Bench Wakefield Coffee Co, Waukegan, III. Wow Inc, Omaha Baked goods To by jell dehydrated mix Vitamin manufacturers A 111 u ro I tooth powder Cameras Bank Work and sport clothe*. Food manufacturer Fels-Naptha soap Preen floor finish Brassieres Kellogg' 9 corn flakes Citrus juice products Wooden ware Medicated eye pads Airline Athlete's foot spray Brewery Hardware Hotel Way cup coffee Broadcaster Condon Co, Tacoma Ley & Livingston, S. F. Schwimmer & Scott, Hlywd. Jones Frankel, Chi. Young & Rubicam, Detroit Publicidad Badillo, San Juan H. W. Kastor & Sons, Cbi. Biow, S. F. McKce & Albright, Phila. Calkins ci Holden, Carloek, McClii ton & Smith, IN.Y. Amos Parrish & Co. N.Y. Leo Burnett, Chi. HancerFitzgerald-Sample, N.Y. Bozell & Jacobs. Chi. Abbott Kimball Co, L.A. West-Marquis, Seattle Lohmcyer-Adelman. Phila. Cecil « Presbrey, N.Y. Marschalk & Pratt, N.Y. Kochl, Land is and Landan, Miami Schoenfeld, Hubcr & Green, Chi. Beaumont & Hohman, Omaha !