Sponsor (July-Dec 1951)

Page scan 000497 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1951
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1951)
Leaf #:
000497
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

lian programing resembles U, S. in quality, formats t: Canada version is "C.I.L. Stars Tomorrow" Mystery: Canadian taste runs to shows like "Sherlock" Soap opera: weeper above is Rinso's "Brave Voyage" polls; above, Wes McKnight, CFRB, Toronto Comedy: Records, humor with m.c. Harrison, CFCF, Mont. Special events: CFOS, Owen Sound, visit country fair a touch of envy, and so they are driven more strenuously to take pride in their own national achievements. Jim Matthews, radio director and account executive. James Fisher Advertising Agency. Toronto, explained this cultural schizophrenia to sponsor this way: "When dealing with Mr. Average Canadian, you are dealing with an enigma. He is a man devoid of all the outward patriotic zeal displayed by his American cousins. Yet he is deadly serious about problems and emergencies affecting the well-being of his country. Probably one of the main reasons for this seeming national lethargy is a pronounced lack of showmanship on the part of Canadian statesmen. Scan the list of Canadian political personalities and you will find [Please turn to page 66) Home talent: Westinghouse uses Canadian Wright Chorus U.S. talent: T. Dorsey big hit at CKY, Winnipeg 27 AUGUST 1951 49