Sponsor (July-Dec 1951)

Now Available! Food and Drug Brand Distribution Survey Results for 1951 Consumer Preferences of National Brands in Itnva — JSebr. — Missouri Kansas Here is valuable help for manufacturers of food and drug items who want to know the popularity ratings of their lines, as well as competing products. Members of the KMA Research Staff traveled more than 2500 miles to personally shelfcheck retail establishments in the vast KMA area. Get your copy of either the drug or food survey by writing KMA or contacting Avery-Knodel, Inc., national representatives. KMA SHENANDOAH, IOWA Represented by Avery-Knodel, Inc. Jadisan CHAP-ANS VOLUME Important corrections, please, in your otherwise fine article on Chap Stick and Chap-ans in the 30 JuU issue. The figures on dollar volume are way off beam — and embarrassing both to our client and this agency. In the case of Chap Stick, we imagine that you estimated them on the retail sales of approximately seven million Chap Sticks at 250 apiece. But certainly the volume quoted for Chapans was completely guesswork — and considerably over-inflated. Too bad ! The rest of the story showed a lot of digging. But we would like a correction on volume brought to the attention of your readers. Paul G. Gumbinner Vice President Lawrence C. Gumbirmer Advertising Agency New York • Reader Gumbinner is correct. Obviously. SPONSORS tally of SI. 750. 0(H) for Chap Sticks gross was ascertained by multiplying 7,000,000 sales by 25c. The Chap-ans volume of $3,000,000 quoted was an estimate and was so described in the article. When a source declines to reveal volume figures, there is nothing else to do but make an estimate based on information cleaned from the best informed people in that special field. SPONSOR regrets any embarrassment caused Mr. Gumbinner or his account and will be -I... I to print the actual total if the agency or the account will furnish it. TIMES SQUARE COVERAGE I noticed under New on Television Networks in a recent issue of SPONSOR, that the Maiden Form Brassiere Company is going to sponsor on ABCTV a program entitled / Cover Times Square. My only comment on this would be that it must be some brassiere. Dan Hydrick Jr. Station Manager WDYK Cumberland. Md. Under Management of MAY BROADCASTING CO. Shenandoah, Iowa FABULOUS COLUMBIA WORKSHOP In sponsor for 12 February 1951. you published Part One of a series. "The fabulous Columbia Workshop." It was a wonderfully written piece and was concluded with a promise that a second article would be forthcoming. I have checked carefully each issue since and I'm fairly confident I have not missed an issue; yet I still haven't seen Part Two of this series. I sincerely hope you haven't abandoned the plan. I enjoy your magazine and I believe your coverage of broadcasting and TV leaves little to be desired. Martin H. Fuller Production Manager KOMA Oklahoma City • Sorry, Reader Fuller you just missed It. Part 2 of Bob Landry's "The Fabulous Columbia Workshop" (a must for any program director) appeared on page 28 of the. 26 February issue. FELS ACCOUNT On page 14 of your 27 August issue, you gave us more than we should have and it may cause some embarrassment to another advertising agency. Under the heading "New Agency Appointments" you listed us as having been appointed by Fels & Co. to handle their Fels-Naptha soap. That product, together with Fels-Naptha soap chips and Felso, are the accounts of the H. H. DuBois agency in Philadelphia. With our letter of 18 July, we sent you the following news item. Fels & Co. (Fels-Naptha, Fels-Naptha soap chips, Felso) has appointed McKee & Albright. Inc., Phila., to handle the advertising of a new, instant-sudsing liquid for washing dishes and fine fabrics. Roy J. McKee President McKee & Albright Philadelphia MR. OVINGTON IS RAY 1 noted with great interest the article entitled "Why sporting goods ignore the air." Glad to see my brainchild finally in print. Also the little box and digest of my Sports Age article material. Realizing that Grant took Richmond. Ovington never took Grant for a surname. It has been Ray now for some 34,1/2 years. Can't understand why the editors didn't say Ray & Wadsworth to make the muddle complete! Also, now that you are being thoroughly accosted and bawled out. why did you neglect to include in the article one of the most important factors of the subject matter; namely, the only outdoor sportsmen's network program. The Rod & Gun Club of the Air sponsored 1>\ Pal Blades which is a howling success, proving the fact that the sports 10 SPONSOR