We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
The MIGHTY
MONTGOMERY MARKE
95TH MARKET IN THE U.S.
• Mighty Montgomery is the hub of one of the nation's top agricultural and industrial markets.
GIANT AIRFORCE MILITARY BASE
Mighty Montgomery home of Maxwell Field, one of the largest Air Force centers in the entire nation.
OVER 600,000 IN TRADING AREA
• Mighty Montgomery dominates the rich surrounding trade area of 1 1 progressive and expanding counties.
$134,000,000 CITY RETAIL SALES
• Mighty Montgomery had 1950 city retail sales alone that were $5,000,000 above those of the previous year.
CAPITOL OF ALABAMA
• Mighty Montgomery is a focal point of industrial development both in Alabama and in the new South.
Write, Wire or Phone for Availabilities!
MUTUAL
WJJJ
Represented by Weed & Co.
NBC
WSFA
Represented by Headley-Reed Co.
MONTGOMERY NETWORK STATIONS
ASSOCIATION
ABC
WAPX
Represented by The Walker Co.
CBS
wcov
Represented by The Taylor Co.
show emanating from Liberty ville, III., where the Quaker Ful-O-Pep experimental farm is located. Chuck Acree serves as m.c, Reggie Cross is the comedian, experts A. A. Dennerlein and Dr. O. B. Kent offer farm advice, and Porter Heaps, organ music. The show is slanted to the hoosier audience: Acree also finds "a large part of my listening audience comprises urbanites." The show sells Ful-O-Pep feeds, with Quaker Oats hitch-hikes appended.
Both The Ansiver Man and The Breakfast Gang (via Price, Robinson & Frank, Chicago) emanate from the West Coast. The Answer Man, of course, is a quiz-participation show, \\ith the omniscient Joe Mansfield reeling off the answers to listeners' questions. The Breakfast Gang is a variety show, presided over by m.c. Mel Venter, and including such comic characters as Old Pokey, Sweeney, and Rudy. Both shows sell Aunt Jemima products, and both get a family audience, with an emphasis on the hausfrau.
On TV, Zoo Parade (via Needham. Louis & Brorby, Chicago) emanates from Chicago's Lincoln Park Zoo, with R. Marlin Perkins, the zoo director, serving as zoological host and interpreter for the jungle fauna displayed. This intelligent Peabody Award-winner, not too surprisingly, reaches a 60% adult audience, as well as fascinating the kiddies. It sells Ken-LProducts.
Similarly, the Gabby Hayes Show and Gabby Hayes Movies (via Sherman & Marquette, Chicago), featuring the old bearded yarn-spinner, reach a goodly-sized adult and kiddie audience. Quaker Puffed Goods and Oats get the big play here.
The Garry Moore Show (via Price. Robinson & Frank. Chicago), starring the bow-tied comic, reaches a family audience, and is devoted to selling Aunt Jemima Mixes.
In their commercials. Quaker uses every gimmick. For Challenge of the Yukon, for example, Louis E. Tilden. account supervisor at Sherman & Marquette, arranges for an opening jingle:
There's no one that can make a better cereal than Quaker Puffed Wheat
It's neat.
And when you hear the shootin
Yer derrrrrrrn toolin
That Quaker makes the ones
Shot from guns!
A second commercial in the middle plugs a premium offer:
74
SPONSOR