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shireman. The hail-the-new -miracle coterie argues, in rebuttal, that the risks of telecasting public hearings are minimal compared to the education.
The new generation thrilling to the Kefauver hearings on TV does not know about the 1934 radio hearings at the time of the Morro Castle disaster. These, too, made history, ran on days on end as movie palaces and merchants complained that trade and traffic were slowed down to a trickle. Millions then, as in 1951, clung eagerly to every word. Only things new in TV were the facial grimaces, the finger tappings of Costello, the angry darting glances of O'Dwyer. Evidence in the Morro Castle hearings was intensely embarrassing to both the greedy shipping
• ••••••*
"There is urgent need tor greater cooperation between our countries, and in one direction, advertising can help. Advertising is the medium which enables us to spread a common knowledge about things and worthwhile projects."
C. KING WOODBRIDGK
President, Dictaphone Corp., IS. Y..
nt International Advertising Con*
ference, London
• •*•*•** interests and the inefficient government steamboat inspection service and it is significant that in due course the hearings were conveniently "recessed" and when they were resumed, after the public had cooled off. radio microphones were excluded.
Back in the 1930's it was the local radio station and the local radio advertiser which exploited the play-byplay of government in action. This was especially true of morning traffic court. The record indicates that some 30 American cities at least (St. Louis, Denver, Chicago, Cincinnati, Miami, and Atlanta among them) authorized radio broadcasts from police courts. Outcries from Bar Associations came quickly enough, for the traffic offenders line-up degenerated all too often into a vaudeville show. Magistrates, with their eyes on re-election, could not resist the opportunity to enhance their own reputations either for sagacity, wit, or stout-hearted defense of pedestrians. Court clerks began sifting the cases in advance for likely "prisoners" to afford His Honor a good work-out. Inevitably citizens who spoke a garbled and thus "amusing" English were singled out as butts. Typically the ignorant and poor person at the bar of justice with no effective power of personal or political retaliation against the police magistrate was given a hard
24 SEPTEMBER 1951
ONLY
ONE STATION
COVERS
a OO <-itii=>t a comPact market of 54
• LI. CIIItS!» counties in Eastern New
York and Western New 0 428 tOWnS England whose population
exceeds that of 32 states.
• 54 counties
• 2,980,100 citizens
• 840,040 radio families
• only NBC station
• more people than 32 states
• more goods purchased than 34 states
• more spendable income than 36 states
MM 11 Y ™E CAPITAL °F THE 17lH STATE
A GENERAL ELECTRIC STATION REPRESENTED NATIONALLY BY NBC SPOT SALES
79