Sponsor (July-Dec 1951)

Page scan 000725 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1951
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1951)
Leaf #:
000725
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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Are you supporting a lot of loafers? Are you giving shclfroom to unmarked, unbranded products that sit around, contribute little, and risk your reputation? That still happens these days, and brother — it's doing business the hard way! Granted "one-shots" may occasionally undercut the prices of the "brands"— but look at the chances you have to take. You'll have to spend more time explaining and selling "unknowns"— you'll have to push them against customer preference — and if they don't make good, you take the blame. The retailer who handles advertised brands profits from the label prestige of famous makers and from a year in and year out advertising program reaching millions of readers. That's why you make your business stronger when you keep the force of famous brand names behind your selling. Let your customers know they can get from you the brands they know and want. Why be content — or expect them to be content — with anything less? With an 8 to 1 preference for branded merchandise— can you afford to push anything else? Give your customers what they ask for — it's bad business to substitute INCORPORATED A rwii -profit educational foundation 37 WEST 57 STREET, NEW YORK 19, N. Y. 24 SEPTEMBER 1951 83