Sponsor (July-Dec 1951)

Page scan 0001313 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1951
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1951)
Leaf #:
0001313
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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he clear picture of thel? audience inibe fort Worth -Dal las aires WBAP-TV TH£ STAB TELEGIAM STATION OCTOBER, 1951, HOOPER TELEVISION AUDIENCE INDEX OF THE COMBINED FORT WORTH-DALLAS AUDIENCE SHARE OF TELEVISION AUDIENCE Monday through Friday 12:00 Noon to 6:00 P. M. Sunday through Saturday Eve. 6:00 P. M.11:00 P. M. WBAP-TV 50.3 44.3 Sta. B 22.3 36.6 The first clear picture of thejvaudience Outside the metropolitan cities (Over 22% of the audience is outside of the two-city corporate limits.) SEPTEMBER 1951 BELDEN* SURVEY-SHARE OF TELEVISION AUDIENCE DONT BE SPOTTY WITH YOUR SPOTS . . . REACH ALL ALL ALL The Fabulously Rich Fort Worth-Dallas Market Station WBAP-TV Sta "B" Sta. "C" *Joe Belden & Associates is a pioneer research firm of the Southwest and numbers among its clients advertisers an agencies from coast to coast. Daytime 60% 29% 11% Nighttime 54% 33% 13% WBAP AM-FM-TV 570 -820 Channel STAR-TELEGRAM STATION . FORT WORTH, TEXAS FREE & PETERS INC. Exclusive Notional Representatives AMON CARTER, President HAROLD HOUGH, Director GEORGE CRANSTON, Manager ROY BACUS, Commercial /Hgr. 31 DECEMBER 1951 11