Sponsor (July-Dec 1951)

><•!<• and reneiv 31 December 1951 Numbers after names refer to New and Renew category W. C. Matthews (5) S. H. Northcross (5) Jerome H. Scott ( 5 | M. J. Stephen 5) Read H. Wright J5) 3. Station Representation Changes STATION AFFILIATION NEW NATIONAL REPRESENTATIVE KSYL, Alexandria, La. NBC Metropolitan Network (WARL. WFAX, WGAY, Independents \\ 1'IK. WUST), W ash., I). C. WCEC, Rockj Mount, N. C. LBS WHIN. St. Paul, Minn. Independent \\ \\ . Savannah, Ga. NBC tt I M \. Charleston, S. C. NBC Everett-MeKinney, N. Y. Forjoe & Co, N. Y. John E. Pearson Co, N. Y. Forjoe & Co, N. Y. John Blair & Co, N. Y. John Blair & Co, N. Y. 4. New and Renewed Spot Television SPONSOR AGENCY NET OR STATION PROGRAM, time, start, duration Benson & Hedges Benson X Hedges Blnmenthal Brothers II,, I..,., Watch Co Ine Capitol Frito Ine Clark Brothers Chewing Gum Co Emerson Drug Co Great Atlantic * Pacific Tea Co Helbros Watch Co Helbros Watch Co Maltex Co Ine Pie! Brothers Seeman Brothers Ine Sunshine Biscuits Ine \ Ich Che \ i, k i he ileal < o • leal Co Benton & Bowles Benton ,V Howies Lavenson Biow Ruthrauff A Ryan McCann-Erickson BBDO Paris & P. art Mori Junger Mort Junger Samuel Croot Kenyon & Eckhardt William H. Wcinlraul. Cunningham & Walsh BBDO BBDO WNBQ, Chi. WPTZ, Phila. WTOP-TV. Wash. WCBS-TV, N. Y. WTOP-TV, Wash. WBTV, Charlotte WNBQ. f:hiWCAU-TV, Phila. WCAU-TV, Phila. KNXT, L. A. WCAU-TV, Phila. WNBT, N. Y. WCBS-TV, N. Y. WCAU-TV, Phila. WCBS-TV, N. Y. WCBS-TV, N. Y. 20-sec stn break; 31 Dee; 13 wks (r) 20-sec, ID-.,, stn break; 1 Jan; 13 wks (r) 1-min panic; 28 Dee; 13 wks (n) 20-sec anncmt; II)--,, ident ; 1 Jan; 52 wks (n) 1-min anncmt; 10 Dee; 52 wks (n) 1-min anncmt; 17 Dee; 13 wks (r) 20-sec stn break; 3 Jan; 52 wks (r) 20-sec anncmt; 15 Jan; 52 wks (n) 8-sec ident; 25 Dec; 13 wks (r) 8-sec ident: 30 Dec; 52 wks (r) 1-min partic; 28 Dee; 13 wks (r) 1-min partic; 17 Dee; 13 wks (r) 10-sec ident; 1 Jan; 52 wks (n) 20-sec anncmt; 1-mln partic; 16 Dec; 13 wks (r) 8-sec anncmt; 8 Dec; 13 wks (n) 20-sec anncmt; 10 Dec; 13 wks (n) 5. Advertising Agency Personnel Changes NAME FORMER AFFILIATION NEW AFFILIATION L. C, Barlow Edward II. Benedict William E. Berrhtold Allan Cooper William T. Crago Arthur E. Duram Joel II. Ettinger Eben M. Grand) Robert Kibrlck M.I Da! II.., Ed* Wi thii II. I II,,, San I),, i llo I Jer. on Kimball i I.add Lang card Loveton liam C, Matthews irles McCormack ■n Moeller ntifi II. Moore uel II. Northcross al J. O'Brien ert II. Revnolds n,. II. Scott Milton J. Slcphan Evelyn \ .....I. . |.l... I(ca<i Hamilton Wright I Barton Wilson Brooke, Smith. French & Dorrance, Detroit, vp ABC-TV, N. Y., asst to tv net sis mgr Foote, Cone .* Belding. N. Y., exec vp Foote, Cone ci Belding. IV. Y. ABC, N. Y. CBS-TV, N. Y„ sis mgr Lester Harrison Inc. N. Y., aect exec McCann-Erickson. > Y., aeet exec Kenyon & Eckhardt, N. Y., bus mgr research div Abboll Kimball Co. N. Y.. pres Parade, N. V.. member sis staff Gardner, St. I.., aect exec Keenan »v F.ickclherg. L. A. Abbott Kimball Co, N. Y., vp Compton, N, i .. treas Allen & Reynolds, Omaha, research dir Allen A Reynolds, Omaha, art dir William Esty, N. Y., member tv dept Young & Rubicam, N. Y., aect exec Allen Reynolds, Omaha, aect exec Al Ilerr, Milwaukee, hcatl new bus dept Allen & Reynolds, Omaha, radio, tv dir Schwimmer el Scott, Chi., timebuyer J. M. Malhes. N. Y.. dir radio, tv dir Edward W. II..I...i I. .... Hartford, aect exec Same, also aect supervisor J. M. Mathes, N. Y., Canada Dry contact man McCann-Erickson, Chi., vp Hewitt, Ogilvy, Benson & Mather, N. Y., market media planning dir Leonard Shane, N. Y., radio, tv dir Fuller & Smith & Ross, V Y., radio, tv dir Diamond-Barnett Ine. N. Y., vp Ray C. Jenkins, Mnpls., acet exec Same, media research, statistical analysis dir Same, chairman board dir Cecil & Presbrey, N. Y„ acet exec Leo Burnett, Chi., acet exec Creamer & Co, Hlywd.. media dir Same, pres Same, also member board dir Same, partner Same, partner Same, vp, bus mgr Biow, N. V., aect exec Same, partner Guenther. Brown & Berne, Cincinnati, head new bus dept Same, partner Same, media dir Same, vp Wilson, Haight & Welch, Hartford, vp 6. New Stations on Air STATION FREOUENCY WATTAGE OPENING DATE MANAGEMENT Y\ SUM. Jack. .11. Mich. WSOK, Nashville, fenn. 970 kc I 1711 kc 1,000 1,000 r Dec ■arly De Walter Patterson, managing dir II. Calvin Young, pres \ew Network Aifiliations STATION FORMER AFFILIATION NEW AFFILIATION Ki -I Provo I i..l. KDM \. Montevideo, Minn w I \l I ,„r.l. Mi-. \X MI.M. N. » U.rk liidepciiilciit Independent Mils I ndependenl ABC ABC 1BC i -II 1 Jan) LBS