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COOPERATIVE WOMEN'S SHOW DOES EFFECTIVE MERCHANDISING, SELLING JOB!
WHO'S Iowa feature fare
A tremendously popular, afterluncheon women's program from 1:30 to 2:00 P.M., Monday thru Friday, and 11:00 to 11:30 A.M. on Saturday, with charming Betty Brady chatting about foods and fashion . . . Duane Ellett assisting with songs, with Bill Austin at the piano.
Every day an average of 50 women drive in from all parts of
Iowa, and pay $1.25 to lunch with Betty Brady (noon to 2 P.M.). This live audience is limited only by our hotel's facilities — tickets are reserved months in advance.
Read the rest of the story below. WHO's Iowa Feature Fare is an outstanding women's program, with an enormous home audience, and backed by a successful merchandising plan.
Carefully integrated commercials are only half the story for participating sponsors on WHO's Iowa Feature Fare! Outstanding merchandising and sales promotion service at hundreds of Iowa's retail grocery stores is the other half. Here's a brief outline of this amazing "bonus":
1. Iowa Feature Fare is backed by a merchandising staff of fire specially trained women who regularly call on 700 major grocery stores in 76 of Iowa's 99 counties! Each staff member averages six calls per day, and in each store she checks to see if all "Feature Foods'' products are stocked and are well displayed. She also improves shelf position and exposure of all "Feature" products, corrects prices when necessary, induces store to quote multiple prices and places point-of-sale advertising in store. She also talks to owner or manager about "Feature Foods" products and signs carefully selected and qualified stores as "Headquarter Stores."
2* Every three weeks a detailed report covering the staff's visits to 225 independent and 45 chain stores is submitted to each Iowa Feature Fare advertiser!
3* Finally, Iowa Feature Foods stages live, "Recipe Round-Up" store promotions in a preselected chain or independent super market, once a week! These local store promotions are heavily plugged over loua Feature Fare for the two preceding days, and draw an average of 300 women in a 2 to 4-hour period ! To you who believe in merchandising and sales promotion, Iowa Feature Fare is your dish. Write direct or ask Free & Peters!
WIKI®
+/©r Iowa PLUS +
Des Moines . . . 50,000 Walts
Col. B. J. Palmer, President P. A. Loyet, Resident Manager
FREE & PETERS, INC.
National Representatives
■Zi
Products, packaging, rate of sale, and competitive activity — all are discussed with store owner for report to advertiser. Most stores run newspaper ads like that below.
31 DECEMBER 1951
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