Sponsor (July-Dec 1951)

Record Details:

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insurance and Finance Wellington Fund gets new investors via radio— 2 July p. 12 Bank can do better on radio/ I \ 10 Sept. p. 32 Radio ups sales 400$ for insurance firm 19 Nov. p. 54 Hail Order and Per Inquiry Mail order strong on \M. weaker on TV Id July p. 184 Per inquir) deals being discouraged 16 July p. 184 Rayex Nite Glasses win with radio mail order 8 Oct. p. 30 Merchandising Merchandising aid offered by nets, stations 16 July p. 185 Big-cit) station swing to merchandising 13 ^ug. p. 25 ■ Dip liars" raerchandising-premium plan 5 Nov. p. 18 Rybutol uses high-pressure merchandising 19 Nov. p. 30 Network offer new merchandising benefits 17 Dee. p. 32 Forum: If the radio networks go in for merchandising, what services would most benefit advertisers? 31 Dec. p. 52 Miscellaneous Products and Services Harold L. Schafer, Gold Seal Co., profile 16 July p. 22 Why sporting goods negleet the air .._. 30 July p. 29 Mausoleum -i-ll crypts via radio 13 Aug. p. 54 Konson uses Canadian radio : 27 Aug. p. 62 Reynolds Metals makes friends on local level 10 Sept. p. 28 (.. Y i oughlan, G. N. Coughlan Co., profile— 24Sept. p. 14 Hudson Pulp & Paper buys back into spot \M 24 Sept. p. 28 Radio turned tide for Rayex Nile Glasses 8 Oct. p. 30 nes-Wittnauer dignified programing sells.-.. 5 Nov. p. 30 Why Cannon Mills turned to radio and l\ 5 Nov. p. 36 Oyster Shell feed firm thrives on -i1"1 \M 3 Dec. p. 30 Singer Sewing Machines" happy radio/ T\ trial 31 Dec. p. 36 Programing, General Morning men prove sponsor bonanza 2July p. 19 Forum: How will net radio programing change? 2July p. 40 Programing trends in network radio 16 July p. 50 Spot radio programing trends 16 July p. 72 Network co-op programs pick up hilling ... 16 July p. 92 More sponsors using transcribed syndicated shows 16 July p. 88 Music libraries offer low-cost programs 16July p. 94 Vfter-midnighl radio yields sales successes.... 30 July p. 26 Canadian radio programing 27 Aug. p. 49 ce fiction hot bel on radio/TV .. 10 Sept. p. 36 Who is to blame for stereotyped programing? lOSept. p. M I Follies uses radio one-shots effectively lOSept. p. 50 Ziv transcribed edj series attracts sponsors.... Id Sept. p. 51 Forum: Will "live" radio decline to be replaced by more transcribed shows? 24 Sept. p. 52 ries on \M and T\ pay oil foj Vuto-Lite 8 Oct. p. 40 II. .a I make an AM drama for T\ 22 Oct. p. 38 Political one-shot pays off for WIP sponsoi 22 Oct. p. 55 Dignified mu-ical programing sells for Longines 5 Nov. p. 30 Wh\ blame the program director'.'' 3 Dec p. .11 Does controversj spur sales? .. 31 Dec. p. 34 Radio hypnosis proves -ale-winning -tun! on KYA 31 Dec. p. 54 Progrttming, Television [rends in spot T\ programing 16 July p. 140 Network T\ coop shows gain -| boi 16 July p. 142 mi trend in network T\ 16 July p. 152 Uternate week T\ programing I6july p. 159 l\ film programing, trends, firms 16 July p. 171 Viewei tip-ofi to bettei l\ progi 13 Vug. p. 30 Fir-! daytime T\ snap opera put on film 27 Aug. p. 20 Science fiction rockets to radio JA popularity. Ill Sept. p. 36 l\ disk iocke) packs potent sales punch lOSept. p. 50 D me T\ i ram preferences SOct. p. 37 "Suspense" on T\ and \M pays off for Auto-Lite 8 Oct. p. In 1 Mr. District Vttorney" wa idi for TV 22 Oct. p. 38 Forum: Programing musii effectivel) on TV 22 Oil. p. 46 Public Utilities Hell Telephone's regional firms use spot \M/TV 2 Jul) p. 21 IIppw electric con e air nationally: I 19 Nov. p. 32 i utilities like spol radio/T\ : II 31 (ei . p 16 Research Schwerin pre-tests programs and commercials 2 July p. 28 New A RBI findings on newspaper vs. radio ii, |i,u p, 24 Radio Basil a charted compendium of staii-ticil information about radio, its audience, pro grams, costs, hilling In July p Radio and T\ research trends, organizations L6 Jul) p. 164 Basic research techniques and weakness, chart... Radio vs. TV in Tulsa Market tests help chart sales expectancy Out-of-home listening evidence grows Forum: Should radio/TV ratings be expressed in number of homes reached? Radio listening in Midwest: spring 1951 Bigger and better BMB-type study on way CBS-NBC study measures individual listening How BAB will serve sponsors in 1952 New BAB station sales tool .. How is radio doing in TV homes? __ Retail Department stores test radio vs. newspapers Spol radio pours customers into Nedicks stores.... Furniture stores on the air _ Dow radio can sell retailers better: Joe Ward Exciting radio pitches build supermarket traffic ... Forum: Can men's apparel be sold effectively on radio and TV? 16 July P 165 10 Sept. P 22 24 Sept. P 38 5 Nov. P 36 5 Nov. P 46 19 Nov. P 27 3 Dec. P 39 3 Dec. P 39 17 Dec. P 37 17 Dec. P 51 31 Dec. P 25 16 July P 24 27 Aug. P 26 8 Oct. P. 42 22 Oct. P 36 19 Nov. P 54 3 Dec. p. 48 Soaps, Cleansers, Toilet Goods \ir media get much of Rinso, Bab-0 budgets 16 July p. 33 Lever Bros, uses Canadian radio 27 Aug. p. 64 Procter & Gamble uses Canadian radio 27 Aug. p. 65 Bab-0 bounces back with new air approach 22 Oct. p. 27 Bristol-Myers remakes "Mr. D.A." for TV... 22 Oct. p. 38 Sports TV and sports: many hurdles to clear 16 July p. 181 Grocery chain courts men with sports show 10 Sept. p. 50 Forum: Will promoters curtail sports sponsorship because of TV's effect on the boxoffice? 8 Oct. p. 48 Sports sponsorship developments in Fall, 1951... 3 Dec. p. 38 Television TV Dictionary /Handbook, D-L 2 July p. 31 Spot TV: rates, costs, availabilities, who uses ... 16 July p. 137 Network TV: circulation, costs, availabilities, program trends, leading clients, agencies... 16 July p. 149 Kinescope recording trends 16 July p. 158 Theatre and subscriber TV, forecast 16 July p. 181 Flow to cut TV program, commercial costs ..... 16 July p. 182 TV union problems 16 July p. 185 TV Dictionary /Handbook, L-R _ 16 July p. 190 Network vs. spot TV for filmed shows 30 July p. 30 TV Dictionary/Handbook. R-Z .. 30 July p. 34 Forum: How can low-budget advertiser use TV? 30 July p. 38 More rural families own TV sets 13 Aug. p. 20 What TV viewers gripe about 13 Aug. p. 30 What TV has learned about economy 24 Sept. p. 32 Don't lose out on daytime TV _._ 8 Oct. p. 34 Dpi viewers remember your TV commercial?.. 3 Dec. p. 32 Forum: How soon will morning TV become im portant to national and regional sponsors?. 17 Dec. p. 46 T\ commercials: Four cartoons ~ 31 Dec. p. 32 Timebuying Early morning hours good bet for sponsors .... 2 July p. 19 What does network radio cost? _. 16 July p. 50 Spoi radio lime rates 16 July p. 68 Trends in spot timebuying 16 July p. 82 Tips on fall 1951 timebuying 16 July 1.198 Network radio becomes good buy ... 30 July p. 22 \ lip r-midnight radio: low-priced effecti\e 30 July p. 26 What's your T\ choice: net or -pot? 30 July p. 30 l\ for the low-budget advertisei 30 July p. 38 Don't lose out on daytime TV . SOct. p. 34 "Flowchart" simplifies air buying 5 Nov. p. 40 Timebuyers: underpaid, underplayed, overworked 19 Nov. p. 34 \f \ppii overlooking station breaks? 3 Dec. p. 40 Weed cost breakdown eases spot TV buying 17 Dec. p. 38 Forum: How soon will morning TV become importanl to sponsors? Tobacco How cigarette firms u-p' the air 16 July I •" cigarette claims hurl all air advertising? 17Dec. Transcriptions Transcribed programs, use of, costs, popularity. 16 July What librar) services offei . . 16July Zh corned) series attracts many, sponsors ... 10 Sept. Forum: Will transcribed shows replace live? 24 Sept. fape recordei is revolutionizing \M programing 8 Oct. 17 Dec. p. 46 p. 32 p. 34 p. 88 p. 89 p. 51 p. 52 p. 32 42 SPONSOR