We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
insurance and Finance
Wellington Fund gets new investors via radio— 2 July p. 12
Bank can do better on radio/ I \ 10 Sept. p. 32
Radio ups sales 400$ for insurance firm 19 Nov. p. 54
Hail Order and Per Inquiry
Mail order strong on \M. weaker on TV Id July p. 184
Per inquir) deals being discouraged 16 July p. 184
Rayex Nite Glasses win with radio mail order 8 Oct. p. 30
Merchandising
Merchandising aid offered by nets, stations 16 July p. 185 Big-cit) station swing to merchandising 13 ^ug. p. 25 ■ Dip liars" raerchandising-premium plan 5 Nov. p. 18 Rybutol uses high-pressure merchandising 19 Nov. p. 30 Network offer new merchandising benefits 17 Dee. p. 32 Forum: If the radio networks go in for merchandising, what services would most benefit advertisers? 31 Dec. p. 52
Miscellaneous Products and Services
Harold L. Schafer, Gold Seal Co., profile 16 July p. 22
Why sporting goods negleet the air .._. 30 July p. 29
Mausoleum -i-ll crypts via radio 13 Aug. p. 54
Konson uses Canadian radio : 27 Aug. p. 62
Reynolds Metals makes friends on local level 10 Sept. p. 28
(.. Y i oughlan, G. N. Coughlan Co., profile— 24Sept. p. 14
Hudson Pulp & Paper buys back into spot \M 24 Sept. p. 28
Radio turned tide for Rayex Nile Glasses 8 Oct. p. 30
nes-Wittnauer dignified programing sells.-.. 5 Nov. p. 30
Why Cannon Mills turned to radio and l\ 5 Nov. p. 36
Oyster Shell feed firm thrives on -i1"1 \M 3 Dec. p. 30
Singer Sewing Machines" happy radio/ T\ trial 31 Dec. p. 36
Programing, General
Morning men prove sponsor bonanza 2July p. 19
Forum: How will net radio programing change? 2July p. 40
Programing trends in network radio 16 July p. 50
Spot radio programing trends 16 July p. 72
Network co-op programs pick up hilling ... 16 July p. 92
More sponsors using transcribed syndicated shows 16 July p. 88
Music libraries offer low-cost programs 16July p. 94
Vfter-midnighl radio yields sales successes.... 30 July p. 26
Canadian radio programing 27 Aug. p. 49
ce fiction hot bel on radio/TV .. 10 Sept. p. 36
Who is to blame for stereotyped programing? lOSept. p. M
I Follies uses radio one-shots effectively lOSept. p. 50
Ziv transcribed edj series attracts sponsors.... Id Sept. p. 51
Forum: Will "live" radio decline to be replaced
by more transcribed shows? 24 Sept. p. 52
ries on \M and T\ pay oil foj Vuto-Lite 8 Oct. p. 40
II. .a I make an AM drama for T\ 22 Oct. p. 38
Political one-shot pays off for WIP sponsoi 22 Oct. p. 55
Dignified mu-ical programing sells for Longines 5 Nov. p. 30
Wh\ blame the program director'.'' 3 Dec p. .11
Does controversj spur sales? .. 31 Dec. p. 34
Radio hypnosis proves -ale-winning -tun! on KYA 31 Dec. p. 54
Progrttming, Television
[rends in spot T\ programing 16 July p. 140
Network T\ coop shows gain -| boi 16 July p. 142
mi trend in network T\ 16 July p. 152
Uternate week T\ programing I6july p. 159
l\ film programing, trends, firms 16 July p. 171
Viewei tip-ofi to bettei l\ progi 13 Vug. p. 30
Fir-! daytime T\ snap opera put on film 27 Aug. p. 20
Science fiction rockets to radio JA popularity. Ill Sept. p. 36
l\ disk iocke) packs potent sales punch lOSept. p. 50
D me T\ i ram preferences SOct. p. 37
"Suspense" on T\ and \M pays off for Auto-Lite 8 Oct. p. In
1 Mr. District Vttorney" wa idi for TV 22 Oct. p. 38
Forum: Programing musii effectivel) on TV 22 Oil. p. 46
Public Utilities
Hell Telephone's regional firms use spot \M/TV 2 Jul) p. 21
IIppw electric con e air nationally: I 19 Nov. p. 32
i utilities like spol radio/T\ : II 31 (ei . p 16
Research
Schwerin pre-tests programs and commercials 2 July p. 28
New A RBI findings on newspaper vs. radio ii, |i,u p, 24
Radio Basil a charted compendium of staii-ticil information about radio, its audience, pro
grams, costs, hilling In July p
Radio and T\ research trends, organizations L6 Jul) p. 164
Basic research techniques and weakness, chart...
Radio vs. TV in Tulsa
Market tests help chart sales expectancy
Out-of-home listening evidence grows
Forum: Should radio/TV ratings be expressed in
number of homes reached?
Radio listening in Midwest: spring 1951
Bigger and better BMB-type study on way
CBS-NBC study measures individual listening
How BAB will serve sponsors in 1952
New BAB station sales tool ..
How is radio doing in TV homes? __
Retail
Department stores test radio vs. newspapers Spol radio pours customers into Nedicks stores....
Furniture stores on the air _
Dow radio can sell retailers better: Joe Ward
Exciting radio pitches build supermarket traffic ...
Forum: Can men's apparel be sold effectively on
radio and TV?
16 July
P
165
10 Sept.
P
22
24 Sept.
P
38
5 Nov.
P
36
5 Nov.
P
46
19 Nov.
P
27
3 Dec.
P
39
3 Dec.
P
39
17 Dec.
P
37
17 Dec.
P
51
31 Dec.
P
25
16 July
P
24
27 Aug.
P
26
8 Oct.
P.
42
22 Oct.
P
36
19 Nov.
P
54
3 Dec. p. 48
Soaps, Cleansers, Toilet Goods
\ir media get much of Rinso, Bab-0 budgets 16 July p. 33
Lever Bros, uses Canadian radio 27 Aug. p. 64
Procter & Gamble uses Canadian radio 27 Aug. p. 65
Bab-0 bounces back with new air approach 22 Oct. p. 27
Bristol-Myers remakes "Mr. D.A." for TV... 22 Oct. p. 38
Sports
TV and sports: many hurdles to clear 16 July p. 181
Grocery chain courts men with sports show 10 Sept. p. 50
Forum: Will promoters curtail sports sponsorship
because of TV's effect on the boxoffice? 8 Oct. p. 48
Sports sponsorship developments in Fall, 1951... 3 Dec. p. 38
Television
TV Dictionary /Handbook, D-L 2 July p. 31 Spot TV: rates, costs, availabilities, who uses ... 16 July p. 137 Network TV: circulation, costs, availabilities, program trends, leading clients, agencies... 16 July p. 149
Kinescope recording trends 16 July p. 158
Theatre and subscriber TV, forecast 16 July p. 181
Flow to cut TV program, commercial costs ..... 16 July p. 182
TV union problems 16 July p. 185
TV Dictionary /Handbook, L-R _ 16 July p. 190
Network vs. spot TV for filmed shows 30 July p. 30
TV Dictionary/Handbook. R-Z .. 30 July p. 34
Forum: How can low-budget advertiser use TV? 30 July p. 38
More rural families own TV sets 13 Aug. p. 20
What TV viewers gripe about 13 Aug. p. 30
What TV has learned about economy 24 Sept. p. 32
Don't lose out on daytime TV _._ 8 Oct. p. 34
Dpi viewers remember your TV commercial?.. 3 Dec. p. 32 Forum: How soon will morning TV become im
portant to national and regional sponsors?. 17 Dec. p. 46
T\ commercials: Four cartoons ~ 31 Dec. p. 32
Timebuying
Early morning hours good bet for sponsors .... 2 July p. 19
What does network radio cost? _. 16 July p. 50
Spoi radio lime rates 16 July p. 68
Trends in spot timebuying 16 July p. 82
Tips on fall 1951 timebuying 16 July 1.198
Network radio becomes good buy ... 30 July p. 22
\ lip r-midnight radio: low-priced effecti\e 30 July p. 26
What's your T\ choice: net or -pot? 30 July p. 30
l\ for the low-budget advertisei 30 July p. 38
Don't lose out on daytime TV . SOct. p. 34
"Flowchart" simplifies air buying 5 Nov. p. 40
Timebuyers: underpaid, underplayed, overworked 19 Nov. p. 34
\f \ppii overlooking station breaks? 3 Dec. p. 40
Weed cost breakdown eases spot TV buying 17 Dec. p. 38 Forum: How soon will morning TV become importanl to sponsors?
Tobacco
How cigarette firms u-p' the air 16 July
I •" cigarette claims hurl all air advertising? 17Dec.
Transcriptions
Transcribed programs, use of, costs, popularity. 16 July
What librar) services offei . . 16July
Zh corned) series attracts many, sponsors ... 10 Sept.
Forum: Will transcribed shows replace live? 24 Sept.
fape recordei is revolutionizing \M programing 8 Oct.
17 Dec. p. 46
p. 32 p. 34
p. 88
p. 89
p. 51
p. 52
p. 32
42
SPONSOR