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/SNY carries 88 sponsored AP newscasts each
k, 52 of them on 52 week contracts. Says
NY President Leighton: "We used to be a
,ic, news and sports station. When everybody
[into that act, we got a new one. Concentrated
Associated Press news with music. Result
a 64% increase in share of audience and an
> increase in listening homes in the past V-h
s ... all in the face of strong competition."
iys Jerry Bess, of Frank Sawdon, Inc., agency Robert Hall Clothes, largest AP sponsor on
Y with 24 news programs weekly: "We have 3ased our budget every year for the past nine s. Now use twice as many AP newscasts on
Y as ever before. This fact speaks for itself!"
H AP NEWS
Dm Station Manager Palmer of KPDN: "All newscasts are sold. In fact, we even have a ng list for the 15 minute programs. AP gives :omplete, conclusive coverage at incredible d. AP service Days us plenty of dividends."
ys Fred Thompson, owner of Thompson Hard, biggest sponsor of AP news on KPDN: "I had the KPDN AP news program at 12:15 for over 5 years. That proves I'm sold on the job it does !"
7
tHE ASSOCIATED PRESS."
Associated Press . . . constantly on the job with
• a news report of 1,000,000 words every 24 hours.
• leased news wires of 350,000 miles in the U.S. alone.
• exclusive state-by-state news circuits.
• 100 news bureaus in the U.S.
• offices throughout the world.
• staff of 7,200 augmented by member stations and newspapers . . . more than 100,000 men and women contributing daily.
When the tallies are taken, AP news PROVES its magnetic PULL! Figures like 82% more listeners . . . 100% sell-out . . . mean stable, substantial results. AP's swift, factual, accurate news coverage delivers bigger audiences . . . eager to tune to today's vital news . . . receptive to sponsor's message.
For full details on how you can profit with AP news . . . WRITE
R A D; I 0 D I V I S I 0
THE ASSOCIATED PRESS
50 Rockefeller Plaza, New York 20, N.Y.