Sponsor (July-Dec 1951)

...and nowawordi^a^our sponsor 17, I his year of 1951, has been, for us, a i One." It's our BIG< fEST YEAR, ways, and so, to give our thanks and ve've bought a page in this Magazine, Message of Thanks" could be properly in many ways, and so, to give our thanks and praise, we've bought a page in this Magazine so our seen. For years, our station has been a "BIG LEAGUER." Year after year, we've grown bigger and bigger. Our National Spot Sales get better and better and so, as we start off our "Thank You" letter, we are grateful for the enthusiasm, energy and pep, displayed by our wide-awake "National Rep." For telling our storv, everv dav, everywhere, we pay our respects to the boys at JOHN BLAIR. They've brought us new business! Every Blair "Rep" von see, savs "WASHINGTON'S BEST Bin IS WWDC." In expressing our thanks, we particularly desire to include every Agency, every Time Buyer, and all Account Executives on our year's business list. (It you placed any, hope your name isn't missed.) We'd list personal names, with a "Cut" of each tare, but since we're restricted bv limited spate, we thank, INDIVII \\ \l I Y. all you fine "gals" and "guys," as your Agency names we "alphabctizt .' \ \ 1 [( )\ \I.IA under "A"— for accounts that we get. we send our thanks to Aitkin -KA \ i i r. Also another important one —referring to N. VV. Ayer & Sox. Under "B," there's B. B. I). & O. (Batten*, BARTON, DlRSTINE & OsBORN, vou know), also BENTON & BOW] is. and likewise lin Bates, while the Bmu Company a ■ >l thanks rates. In listing the B's the Iioss would be fierce, it we overlooked Ber MINGHA.M, CASTLEMAN & PlERCE. As for "C," a lot ot bi ji Agencies we see . . . for example, C\ NNINGH \M AND Walsh, I N C. There's Campbell-Ewald, then II \ k k n B. Cohen, while to Cecil and Ti;isi:i;n further thanks should be goin'. Next, to the letter "D" we go, with a salute to I)n\ Mil I & COE. 'Then HERS< III I. /. Nil I si ii, and DELTSCH & SHEA . . . I)i w i Jones ... (( )ops! 'That's kinks undei J"). \nd for other contracts that have been signed and sealed, we are grateful to Doherty, Clifford & Shenfield. We're glad our supplj ot rhymes is still ample, to mention D.ANCER FlTZGERALD & S.AMPL1 ... and als<, Down, kiniiii.n & Johnstone, "Ink" (which just about winds up the D's, w e think. ) I fnder "I " we thank I i , i Willi \m 1 also F.RWIN, W \si \ and all ot then tone. And lor VVc I < oast blisi detetniine. win we thank \\. PS in tribute we'ie "welding rei iation to I'm. hi. Then (i II Uf salute in our "ditty," also Grant Advertising in the "Windy City." Under "IT" we're having one "H" of a time, getting our "H's" to properly rhyme. 'There's HaRVEY-MassENGALE in our "H" summary— then Hanley, Hicks & Montgomery. 'To the R\v HlRSH COMPANY, a polite bow is due . . . and to the Herman Advertising Agency, too. Two other Agencies, smart and adroit, are HlXSON & Jorgenson, and Charles W. Hoyt. 'Then there's Stewart Jordan under the "J" . . . with three topnotch Agencies starting with "K." 'There's the KUDNER AGENCY . . . and KENYON Si ECKHARDT. In giving us business, they both played a part. As for the other Agency starting with "K," the Joseph Katz Company thinks we're "O.K." To Al Paul LEFTON, in Philadelphia, T \., we send lots of "Brotherly Love" your way. Under "M" there is Marfree . . . and Walter McCreery . . . while Morse International helps keep us "cheery." 'Then there's Ail w Marin, and John F. MurRAY, while tor MaxON (it you're "axin") we get results in a hurry. And to our chain of thanks, another big link, as we add MOREY, Hi mm & Johnstone, Inc. We come next to Nhi-DHAM, LoilS & Brorby. ('The best word to rhyme with BRORBY is BRORBY.) Under "O," we really OWE thanks galore . . . Owen & Chappell, and Roisert W. Orr, also R. T. O'CoNNELL, and O'NEIL, Larson & McM \nox, and also in Chicago, thanks a lot Oman. 'Three Agencies we love "A Bushel and a Peek" are PlCARD ADVERTISING, PlEDMONT . . . and Peck. .And tor their good judgment in radio buyin', we're thankful indeed to RuTHRAUFF & Ryan. Do we have more acknowledgments? Yes indeed, main! 'There's SlMMONDS & Simmon ns, and of course. STREET & FlNNEY. 'There's "S. S. C. & B." ( if memory fails) that means Si LLIVAN, Stai FFER, CoLWEl I Si BAYLES, and our final "S" is important, you bet ... a thankful salute to SHERMAN Si M \RQ1 1 I I I . I nder "T," we're glad to mention " I. W. T." ( 'I hat's easier to rhyme with than Thompson, you see.) 'To Thompson KoCH and J. 15. TayLOR thanks we extend; while under "V" there's "Vic" V\N Der LlNDE. And under this letter, we next proudly hail the neighboring agency of Van San r, I \I.L. As we near the viu\ of the alphabet, Weiss & (iii. mk we couldn't forget, nor The Wi si i \ ,\ssoi i \ti s . . . also ( JeOFFREY Wade . . . who were all in our '51 Business Parade. And loi a double "W" there's Ward Wm I LOCK, too . . . ami finally, Vol no & l\ I IMC wi . . . our best (banks to you! While we're happy and thrilled for NATIONAL RECOGNITION we proud and thankful for our LOCAL P(j TION. More listeners than ever/ A Ra we treasure! Our thanks go to "PULSE' their accurate measure. To the Mutual Network, and its Presid Frank White, our appreciation and sun delight, for fine shows, plus promotion, people still know — that "WHFRHY YOU CO, THERE'S RADIO." And last, but not least, our sincere sal tions to all Local ADVERTISING ( GANIZATIONS. 'The business they give day in and day out ... is something to t be thankful about. They're the real "B; bone" in our operation, anil we pledge continued co-operation. If we had spaa verse about each one we'd write, but w thank them alphabetically (from left to rig! (Ad Masters. Inc. — Advertising, 1 — Art Ads — A. W. & L. Advertising Azrael Advertising Agency — James Beattie Agency — Maurice Chess Agency — Cohen «x Miller Agenci Rorert J. Enders Advertising, Inc.—. vin Epstein Agency — Col rtland D. F ot son Agency — Pall Lynn Heller, I — Trxest S. Johnston Agency — Kal, F.i: lich & Merrick — Henry J. K.u f.mav Associates — Kronstadt Agency — 1 Lewis Agency — J. Gordon Maxches Advertising — Harwooo Martin Ace^ — Meli.or & Wallace — Wm. D. Mi dock Agency — Lewis Edwin Ryan At; cy — M. Belmont Ver Standig — \Y liams, Stark & H inkle.) Resuming our rhyme, THANKS fi "A" thru to "Z" . . . for thinking of as WWDC. (If our verses were feeble, ; brother, you know it, just place the blame our Station Staff" Poet.) If you're on our business list, here's hoping, once more, \ name wasn't missed. A REMINDER — FOR RT.sTI i YOU'LL BE 'THANKFUL TOO, YOU'LL KEEP PLACING ORDE THROUGHOUT '52. National Representatives: John Blair & C