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DIGEST FOK 11 JANUARY 1952
Why don't more advertiser* use farm radio?
Farm publications get millions in consumer advertising, yet rural radio favorite medium of nation's farmers, is often ignored by general advertiser
II on Hay ton used l\ to sell « eivie project
Ingenious air programing, high-caliber ad agency, and professional to helped Dayton sell its citizens on increased school tax
liter the freeze lilts: a report to sponsors
TV eamera mayic cut* cost
Stay Beer use* three air media
Griesedieck Western Brewery, No. I I in national beer sales, turned i print to $500,000 spot radio and TV budget: sales are spurting
The one-shot: when and how to use it
Oregon druy store uses sir-selling campaign
llow ItMl helps boost sponsors
This will be an array of nuggets gleaned from BMI's gold bor program tips at its increasingly popular air clinics
Hon hitrh have rates yone up in spot radio?
36
I inn-buyers tee like and why
DEPARTMENTS
MEN, MONEY & MOTIVES
510 MADISON
NEW AND RENEW
MR. SPONSOR: ABE BLINDER
P. S.
MR. SPONSOR ASKS
TV COMMERCIALS
AGENCY PROFILE: BEN DUFFY
ROUNDUP
RADIO RESULTS
SPONSOR SPEAKS
COVER: One, scribed progra on local sponsor s
in developing new big-time radio shows. Latest such is Frederic W. Ziv's "I Was A Communist for the FBI" taped series at $12,500 a week. Discussing Ziv show costs are (left) Matt Cvetic, real-life hero of FBI, and (right) Ziv executive vice president John Sinn.
Editor & President: Norman R. Glenn
Secretary-Treasurer: Elaine Couper Glenn
Managing Editor: Miles David
Senior Editors: Frank Rasky, Charles Sinclair
Department Editor: Fred Birnbaum
Ass't Editors: Lila Lederman, Richard A.
Jackson Contributing Editors: Robert J. Landry. Bob
Art Director: Si Frankel
Photographer: Jean Raeburn
Vice-PresidentAdvertising: Norman Knight
Advertising Department: Edwin D. Cooper (Western Manager), George Weiss (Traveling Representative, Chicago Office). John A. Kovchok (Production Manager), Cynthia Soley, John McCormack
Vice-President Business Mgr.: Bernard Piatt
Circulation Department: Evelyn Satz (Sub ■.cription Manager), Emily Cutillo, Josephine Villanti
Secretary to Publisher: Augusta Shearman
Office Manager: Olive Sherban
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