Sponsor (Jan-June 1952)

then forwarded to the client. Shows are listened to and recorded in New York, Los Angeles, Cleveland, Chicago, Detroit, San Francisco, Philadelphia, Washington and Boston. A special advertiser service is rendered by the organization's Spot Monitoring Department. This department has 150 spot monitors throughout the countrv, at "listening posts" in 44 states, who. on assignment from advertisers, check to see if commercials are aired as scheduled. * * * WCAU veteran advertisers renew; shotv faith in AM Its alwavs good news for a station when a client renews, hut on WCAl recently, four of them did simultaneouslv. And these advertisers were WCAU's four oldest. The combined Aflrprtixement Eden signs, Thornburgl-i, WCAU p.es., looks total of their continuous runs comes to 86 years. The breakdown : Household Finance Corporation, 25 years; Horn & Hardart Baking Company, 24 )ears; American Stores (food chain I, 21 years; Breyer Ice Cream Company, 16 years. In renewing their contracts for 1952. the advertisers expressed not only their continuing confidence in WCAU — but confidence in radio as a sales medium. William H. Eden, American Stores' vice president (see photo above), said, "We have found our advertising in \\ CAL to be a s effective now as it was 20 years ago; that's why we are extending our contract another year." * * * Briefly . . . Ruthrauff & Ryan celebrated its 40th Anniversary in January with a banquet at the Hotel Roosevelt, New York. Oldtimers at the affair recalled that it was at a party on Cape Cod that Frederick B. Ryan chanced to meet the late Wilbur Ruthrauff in 1912. Real estate (Please turn to page 81) HENEEDLE! SJOjJWjwjM!;, Vice-Pres. Gen'l Mgr. Associated Program Service 151 W. 46th, N. Y. 19 Nothing succeeds like success — Orders keep pouring in for our new APS specialized libraries, so if you haven't gotten the facts on the APS specials, read this very carefully! For the first time in transcription library history broadcasters may lease only the library music they need, use and want and pay only for what they play. No long term contracts — APS specialized libraries are leased on a simple one year minimum contract. Want to make your salesmen more productive? ! ? Then you want the APS specialized COMMERCIAL LIBRARY. You get Mitch's famous transcribed sales course series (12 released so far) — all of them, plus a new 30 minute episode on a different phase of selling every month. You also get a jingle library consisting of advertiser lead-ins for more than thirty different types of business, time and weather jingles, dollar day spots, etc. Price? Just $22.50 per month! This library is now available on either VERTICAL or LATERAL transcriptions. Want to dress up your local programming— give it standout identification and importance?!? Then you must get the APS PRODUCTION MUSIC LIBRARY, (there is a radio and a TV version of this unusual service). You get big, lavish general and special purpose themes, moods, bridges, stingers, fanfares, etc. — over 300 selections in all — all carefully coded and catalogued for quick use when you want them. Here's music you can't get on phonograph records — music you have to "dig for" in other full libraries. Cost? Only $19.50 per month. Take your choice: LATERAL or VERTICAL transcriptions. How about big sh< *view programs — are they important to you?!? Are you struggling to stretch the material you now have in your present library or have I ? i on a few scattered phonograph records? 11 FEBRUARY 1952 The APS SHOW MEDLEY LIBRARY is a must for you! 80 different shows get the incomparable APS full orchestra, complete chorus and featured name vocalist treatment in this unique library. $22.50 per month delivers it to your station. How about radio music? If you're tired of listening to juke box music, we'll bet your listeners and your clients would welcome a change too! The cream of the APS Light and Popular Concert section culled from the full APS library forms the backbone of our RADIO MUSIC LIBRARY. We'll wrap yours up for $47.50 per month and send you a basic service of more than 35y2 solid hours of 100% radio music. Tag on an extra $5.00 if you'd like to get 2 double-faced discs of new radio music to add to your basic service each month. Do you program only popular music? You're missing a sure bet if you pass up the APS POPULAR MUSIC LIBRARY. More names — more selections, (all specially instrumented and arranged) than you'll find in most other full libraries. Names like Mindy Carson, Rosemary Clooney, Vic Damone, Evelyn Knight, Guy Mitchell, Kay Armen, Ralph Flanagan, Al Goodman, Martha Wright, Phil Brito, Dick Jurgens, Frankie Masters, Denny Vaughn and many, many more. 729 basic selections in all comes to you for $39.50 per month. You'll keep this library "extra live" for another $5.00 per month which delivers 2 additional double-faced discs of new music of your choice every single month. Is concert music your problem?!? We've got an APS CONCERT LIBRARY for $32.50 per month. Are novelties your forte?!? The APS NOVELTY LIBRARY is yours for only $19.50 per month. Detailed breakdown and auditions are yours FREE for the asking. Don't wait! Get the full story today! Specialized libraries are APS exclusives — they are not available from any other source. Dozens of station are usirifr them. 51