Sponsor (Jan-June 1952)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

It's all the same to us The seasons are all great in sunny Southern California. During June, July id and August, for example . . . RETAIL SALES ARE HUGE. More than jj of the year's retail business is done during the three Summer months. Sumr;r sales alone amount to almost 2 billion dollars—more than the total annual ret;i sales of Ft. Worth, Nashville, Provideno Omaha, Tampa and Tacoma combined. TOURIST TRADE IS TERRIFIC. Last yea] more than 3 million free-spending outof-state tourists rolled into Southern California. . . 39.2% of them in the Sumnr RADIO'S TERRIFIC TOO! Winter and Summer, radio attracts the same big audience in Southern California. (Sets-in-use show only a slight difference —20.9 March-April, 20.8 July-August, 2 November-December.) And season after season, it's KNX that attracts the biggest audience, with a Summer average share of audience of 21.1 in Los Angeles— only 6/10 of one point belti November and December. You can sell as well in Southern Calif on a during the Summer as you do any other season of the year. Just use . . . KNX Los Angeles— "The All-Year Mar ■ CBS Owned • Represented by CBS Radio Spot Ses Calif. State Board of Equalization Sales Management Survey of Buying Power. Los Angeles All Year Club, Pulse of Los Angeles.