Sponsor (Jan-June 1952)

Page scan 000457 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1952
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1952)
Leaf #:
000457
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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index 35 pages about films lade especially for TV programing 1 Pi§nOV€imU Fly-by-nighters have been replaced by cost-conscious experls. Film will really boom when TV station list grows page 78 2 PvodllCtton Speed ivith which film technicians have picked up advertising savvy perks up sponsor interest in film Producers listed, page 82 Budget for half-hour show, page 86 Allied services, page 89 page 80 3 Syndication Plenty of distributors offer wide variety of product. Variety in pricing policy is even greater Syndicators listed, page 94 P«0« 90 4 Film buying Agencies, sponsors are highly receptive to pitch by film salesmen. Advantages of film have been recognized Representative films list, page 98 Survey of station film needs ,page 102 P^gC •#*» 5 CaSC histories A start-to-finish production history of five films: plus five capsule stories about film program sales results page 105