Sponsor (Jan-June 1952)

Page scan 000507 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-June 1952
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-June 1952)
Leaf #:
000507
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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NO IFS... AND... BUTS... BILL GORDON SELLS EVERYTHING FROM SOUP-TO-NUTS! The Chas. A. Peterson Company process nutunder the CAPCO label . . . and has retail outlets in food and drug stores . .. CAPCO bought spot announcements on the Bill Gordon Show on WHK . . . to sell a special package and to increase counter trade during their off-season. ONE spot announcement brought a $1,200.00 order! Mr. Chas. A. Peterson, president of the Chas. A. Peterson Nut Company, reported that the balance of the spot campaign resulted in a 25% increase in counter trade and an average of four to six telephone orders per day. Naturally, Mr. Peterson thinks that WHK's Bill Gordon is the NUTS! When Bill Gordon entertains . .he ENTERTAINS! When Bill Gordon talks ...he SELLS! Add that to WHK's listening audience . . . and you've really got something! CLEVELAND, OHIO