We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
It takes 3 other stations combined to beat WFBL's daytime share of radio audience in Syracuse, N. Y.
WFBL gives you MORE AUDIENCE per advertising dollar than any other Syracuse medium. For MORE SALES in a Great Market, advertise on WFBL.
For Proof —
Call Free & Peters Inc.
Exclusive National Representatives or WFBL Direct
WFBL
MEMBER CBS NETWORK
Syracuse, New York
94
Q. Who uses Storecasting?
A. A host of nationally advertised brands are included among the 260odd food, grocery and drug products currently on the Storecast roster, such as: Armour Meats, Jell-O, My-T-Fine Desserts, Beech-Nut Baby Foods, Libby's Baby Foods. Pepsi-Cola, Yet Tissues, Brer Rabbit Molasses, Hormal Chile Con Carne, Snow Crop Orange Juice. Mennen Brushless Shave Cream, Schaefer Beer, Kraft Salad Dressings, Wrisley Soap, Sterling Salt. Among the newer advertisers signed are Post Toasties, Philip Morris Cigarettes, Blue Ribbon Napkins, Good Luck Margarine, Holiday Instant Coffee, Swift's Sausages, Westinghouse Bulbs, White Rock Beverages, Swanson Frozen Poultry. Many sponsors have expanded their Storecast schedules over the past year.
Q. What does Storecasring cost?
A. Rates vary for each market, depending on the number of stores and customers reached. One to 51 plugs in the Southern New England area or the New York-Northern New Jersey area cost $6.80 per announcement; in Philadelphia, $8.65; in Chicago or Pittsburgh, $9.35. A schedule of six announcements per week for 13 weeks would cost $39.00 a week in Southern New England; $49.20 in Philadelphia; 53.40 in Chicago. Twelve pitches a week would cost a sponsor $69.00 a week in New York-Northern New Jersey area, $93.60 in Pittsburgh. The most intensive schedule listed (24 announcements per week for 26 weeks) in the most expensive markets (Chicago and Pittsburgh) comes to a total of slightly over $4,000.00.
Q. What results does Storecasting get for sponsors?
A. That sponsors are satisfied with Storecast results is borne out by the continued renewal rate of about 70%. Storecast has scored boosts in product sales of 25% to 150%.
So that advertisers may see exactly what results Storecast obtains for their products, the Storecast Corporation has recently set up a comprehensive "reporting" system. The merchandising men who visit the stores fill out a Storecast Activities Report which gives a day-by-day, store-by-store account of just what's happening to each product.
SPONSOR