Sponsor (July-Dec 1952)

Record Details:

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NettvorU programs available on local stations (radio) Miiiiwiiiiiiiiiiiiiiiiiiiim ABC radio shows MARTIN AGRONSKY AMERICA'S TOWN MEETING BIG JON AND SPARKIE CROSSFIRE ELMER DAVIS BOB FINNEGAN PAULINE FREDERICK BOB GARRED PAUL HARVEY HEADLINE EDITION TED MALONE DREW PEARSON MR. PRESIDENT MARY MARGARET MrBRIDE TYPE APPEAL TIME TESTED EXPLANATION News General IS min. 6/wk yes One of the nation's best-known news analysts Forum General 45 min. I »k yes Popular public forum featuring outstanding leaders Children's Program Juvenile 15 min. 2 wk yes Fun, stories and adventures Radio News Conference General 30 rain. l/wk yes Lively discussions with ABC commentators and prominent personalities News General 15 mln. , wk yes Distinguished news analyst, three-time Peabody award winner Sports General 15 min. l/wk yes Sports news and interviews with sports celebrities News General 10 mln. 5/wk yes Expert news analyst and United Nations correspondent News General 15 mln. 1, wk yes Fifteen fast factual minutes of new* News General 15 min. 5/wk yes One of radio's most dynamic news commentators News General 10 min. 5/wk yes On-the-spot news and interviews with editor-narrator Taylor Grant Narrative General 15 mln. l/wk yes Human interest stories News General 15 min. 1 wk yes One of the great news personalities In radio today 30 mln. l/wk Historical drama based on Incidents In lives of U. S. presidents with Edward Arnold 30 min. 5 wk Interviews personalities of national and international prominence on current accomplishments WSPA Has The Strongest Pulsebeat In The Carolina-Piedmont (spartanburggreenviue) Area I This past April... The Pulse, Inc., completed a comprehensive survey of who's-listening-to-what-and-when in these seven representative counties in part of our WSPA area . . . Cherokee, Greenville, Laurens, Spartanburg and Union in South Carolina — Polk and Rutherford in North Carolina. Here's What It Proved Here's Why! From 6:00 A.M. to 12:00 Noon WSPA enjoys more than THREE TIMES the audience of the next highest of the seven stations reported in the seven counties surveyed! From 12:00 Noon to 6:00 P.M. WSPA enjoys more than THREE TIMES the audience of the next highest station! From 6:00 P.M. to 8:00 P.M. WSPA enjoys nearly FOUR TIMES the audience of the next highest station! In this prosperous, populous Carolina-Piedmont (SpartanburgGreenville) Area... WSPA is tops in Showmanship because — in addition to the great CBS shows — our program is spiced with our own popular WSPA personalities and interspersed with accurate and frequent local, national and international news coverage. That's what keeps WSPA on top in audience preference! And. ..Can We Sell! Just call any John Blair man! He'll gladly give you all the details and figures pertinent to our huckstering ability in this rich, ready-to-buy, 17-county market. Represented By John Blair & Co. Harry E. Cummings Southeastern Representative First CBS Radio Station For The Spartanburg-Greenville Market Roger A. Shaffer Managing Director Ross Holmes Sales Manager 5,000 WATTS 950 KC South Carolina's Oldest Station SPARTANBURG, S. C. 14 JULY 1952 95