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NettvorU programs available on local stations (radio)
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ABC radio shows
MARTIN AGRONSKY
AMERICA'S TOWN MEETING
BIG JON AND SPARKIE
CROSSFIRE
ELMER DAVIS
BOB FINNEGAN
PAULINE FREDERICK
BOB GARRED
PAUL HARVEY
HEADLINE EDITION
TED MALONE
DREW PEARSON
MR. PRESIDENT
MARY MARGARET MrBRIDE
TYPE
APPEAL
TIME
TESTED
EXPLANATION
News
General
IS
min.
6/wk
yes
One of the nation's best-known news analysts
Forum
General
45
min.
I »k
yes
Popular public forum featuring outstanding leaders
Children's Program
Juvenile
15
min.
2 wk
yes
Fun, stories and adventures
Radio News Conference
General
30
rain.
l/wk
yes
Lively discussions with ABC commentators and prominent personalities
News
General
15
mln.
, wk
yes
Distinguished news analyst, three-time Peabody award winner
Sports
General
15
min.
l/wk
yes
Sports news and interviews with sports celebrities
News
General
10
mln.
5/wk
yes
Expert news analyst and United Nations correspondent
News
General
15
mln.
1, wk
yes
Fifteen fast factual minutes of new*
News
General
15
min.
5/wk
yes
One of radio's most dynamic news commentators
News
General
10
min.
5/wk
yes
On-the-spot news and interviews with editor-narrator Taylor Grant
Narrative
General
15
mln.
l/wk
yes
Human interest stories
News
General
15
min.
1 wk
yes
One of the great news personalities In radio today
30 mln. l/wk
Historical drama based on Incidents In lives of U. S. presidents with Edward Arnold
30 min. 5 wk
Interviews personalities of national and international prominence on current accomplishments
WSPA Has The Strongest Pulsebeat In The Carolina-Piedmont (spartanburggreenviue) Area I
This past April... The Pulse, Inc., completed a comprehensive survey of who's-listening-to-what-and-when in these seven representative counties in part of our WSPA area . . . Cherokee, Greenville, Laurens, Spartanburg and Union in South Carolina — Polk and Rutherford in North Carolina.
Here's What It Proved Here's Why!
From 6:00 A.M. to 12:00 Noon
WSPA enjoys more than THREE TIMES the audience of the next highest of the seven stations reported in the seven counties surveyed!
From 12:00 Noon to 6:00 P.M.
WSPA enjoys more than THREE TIMES the audience of the next highest station!
From 6:00 P.M. to 8:00 P.M.
WSPA enjoys nearly FOUR TIMES the audience of the next highest station!
In this prosperous, populous Carolina-Piedmont (SpartanburgGreenville) Area... WSPA is tops in Showmanship because — in addition to the great CBS shows — our program is spiced with our own popular WSPA personalities and interspersed with accurate and frequent local, national and international news coverage. That's what keeps WSPA on top in audience preference!
And. ..Can We Sell!
Just call any John Blair man! He'll gladly give you all the details and figures pertinent to our huckstering ability in this rich, ready-to-buy, 17-county market.
Represented By
John Blair & Co.
Harry E. Cummings
Southeastern Representative
First CBS Radio Station For The Spartanburg-Greenville Market
Roger A. Shaffer
Managing Director
Ross Holmes
Sales Manager
5,000 WATTS 950 KC
South Carolina's Oldest Station
SPARTANBURG, S. C.
14 JULY 1952
95