Sponsor (July-Dec 1952)

Page scan 000104 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1952
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1952)
Leaf #:
000104
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

one low rate u corners" this great West Virginia *+j£ q,..\. r-~ 7*"^ £ 5&2 •42 *r /=v^ Vi-if < -\ < (~° \'/?Ml\ :-^...::F-^ MX --K s? ,:••• %**L m§£^m: i. ....(. \£ ..... .k_. .jt>-\ ■'■■■ * BKKUT, ,*.. /— : ^c jfejf m Here's the lush potential of "Personality's" half-millivolt area alonel TOTAL POPULATION 992,994 TOTAL FAMILIES 250,337 RETAIL SALES $543,571,000 FOOD SALES $111,735,000 GENERAL MERCHANDISE SALES $80,496,000 FURNITURE AND HOUSEHOLD GOODS SALES $29,969,000 EFFECTIVE BUYING INCOME $965,894,000 POWER PROGRAMMING PROMOTION EXPERIENCE Two power-pocked stations to provide a double "knockout" punch . . with FM for good measure. The best in ABC and CBS network radio, plus a local flavoring of programming and news. Publishing monthly audience-building consumer magazines to help promote your program and product. Operated jointly and staffed by competent, capable personnel who live . . and love . . radio. Source — U.S. Census and 8MB Survey, 1950 BECKLEY — 560KC CBS Radio Network Affiliate 1000 W DAY* 500 W NIGHT if cosfs less when you use "Personality" \ "^A ions J> Joe L. Smith, Jr., Incorporated • represented nationally by Weed & Co.