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YOU MIGHT WALK A MILE IN 6V2 MINUTES* _
BUT...
YOU NEED THE FETZER STATIONS TO SET RECORDS IN WESTERN MICHIGAN!
If you want to "■hike" your sales in Western Michigan, sign up rioiv with the Fetzer Stations — WKZOWJEF in radio, WKZO-TV in television.
RADIO: WKZO, Kalamazoo, and WJEF, Grand Rapids, a CBS comhination, deliver about 57% more city listeners than the next-best two-station choice in these cities. The 1949 BMB Report shows tremendous rural circulation, too — a 46.7% increase over 1946 in unduplicated daytime audience ... a 52.9% increase at night! In the Grand Rapids area alone, this amounts to an unduplicated coverage of 60,000 homes, day and night. Best of all, WKZO-W JEF cost 20% less than the two next-best stations in Kalamazoo and Grand Rapids !
^
I \
TELEVISION: WKZO-TV, Channel 3, is the Official Basic CBS Television Outlet for KalamazooGrand Rapids. The 28-county Yideodex Diary Study for April, 1952, using BMB techniques, proves that WKZO-TV delivers 91.7% more Western Michigan and Northern Indiana television homes than Station "B"/
Ask your Avery-Knodel man for all the facts — or write direct.
^Michael Pecora walked a mile in 6 minutes, 27-1/5 seconds in New York City on February 22, 1932.
WJEF WKZO-TV WKZO
ftfA in GRAND RAPIDS 1&PA m WESTERN MICHIGAN ^ ,N KALAMAZOO
and KENT COUNTY (CBS RADIO!
and NORTHERN INDIANA
and GREATER
WESTERN MICHIGAN
(CBS RADIO}
ALL THREE OWNED AND OPERATED BY
FETZER BROADCASTING COMPANY
AVERY-KNODEL, INC., EXCLUSIVE NATIONAL REPRESENTATIVES