Sponsor (July-Dec 1952)

Page scan 000173 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1952
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1952)
Leaf #:
000173
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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Although TV this fall will still be confined to a freeze-era list of some 63 video markets, television is beginning a period of great and important growth. What the situation is today, and what it's likely to be in the near future, are presented in sponsor's TV Basics section — the first time such TV fundamentals have been covered in a separate section. Television's current size and scope, the viewing habits of TV owners, how their time is divided among other media, the seasonal variations in viewing, the geographical distribution ol TV, its socio-economic factors, the cost factors — all these affect fall TV plans of advertisers, and all these topics are detailed here in easy-to-follow charts and table-. As in sponsor's Radio Basics section, research contributions were made by TV networks and stations, representatives, agencies, and independent research firm-. Careful editing and arrangement of these "basic" data present them, in logical order, to the reader. Reference to the index at right shows location. Agencies and advertisers who use this TV Basics section will find that its contents, despite the continuing growth of TV, are not likely to be out-dated overnight. Rather, it will be a handy reference for many months to come. I Dimensions of TV's audience II Television viewing habits Ell Cost of television advertising IV Television's billings no 174 MO IH2 14 JULY 1952 169