Sponsor (July-Dec 1952)

Page scan 000174 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1952
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1952)
Leaf #:
000174
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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1. What is the current size and scope of TV, market-by-market? SQURCE: NBC Television Research; Edward Petry Co. TV Research U. S. television data chart, 1952. •Covered l>\ Los Angeles. "Estimate for Texas area. Estimated 2,500 additional sets in Mexican area. ''Does not include estimated 52.000 sets in Canadian area reached by Buffalo station. "Does not include estimated 35,000 sets in Canadian area reached bv Detroit stations. •"Grand Rapids separately —134,000— Kalamazoo separately— 141,000 ""Indianapolis separately— 223.000— Bloomington separately — 157,000 2. How many multiple-set TV homes are there? 1 iMt NO. NO. NU. ■ ■ AREA ZONE STATIONS FAMILIES SETS TRATION ALBUQUERQUE M 53,700 14,200 26.4 AMES C 193,700 83. OOO 42.9 ATLANTA E 325.600 169.000 51.9 BALTIMORE E 177. 200 386,000 80.9 BINGHAMTON E 93,600 66,000 70.5 BIRMINGHAM C 261,400 103,000 40.0 BLOOM INGTON t S«-« !n«l ■ iri ..]... 1 i ) BOSTON E l,101,3OO 895.000 81.3 BROWNSVILLE iMATAMOROS. MEXICO) 10,70Oa 3UFFALO E 352, 10O 268.00O1' 76.1 CHARLOTTE E 363,700 143,000 39.3 CHICAGO C 1,707,800 1.155.000 67.6 CINCINNATI E 3 425,000 323,000 76.0 CLEVELAND E 3 796,100 614,000 77.1 COLUMBUS E 3 333,200 210.000 63.0 DALLASFT. WORTH C 3 397.800 164.000** 41.2 DAVENPORT. R.I. C 2 203.80O 110.000 54.0 DAYTON E 2 278.50O 188.000 67.5 DETROIT E 3 943.200 667,000" 70.7 ERIE E 1 89.000 79,700 89.6 GRAND RAPIDSl KALAMAZOO J E 1 364,000 167,000d 45.9 E 1 GREENSBORO E 1 183,300 83,000 45.3 HOUSTON C 1 328.30O 141.000 43. 0 HUNTINGTON E 1 193,200 79,100 40.9 INDIANAPOLIS! C 1 433.600 250,000' 57.7 BLOOMINGTONj C. 1 JACKSONVILLE E 1 120,100 56,000 46.6 JOHNSTOWN E 1 300.500 152,000 50.6 KALAMAZOO (See Gran d Rapids) KANSAS CITY C 1 473.600 207.000 43.7 LANCASTER E 1 216. 10O 147,000 68.0 LANSING E 1 222. OOO 93,000 41.9 LOS ANGELES P 7 1.611.900 1.185.000 73.5 LOUISVILLE C 2 258.000 138. OOO 53.5 MEMPHIS C 1 294. 200 130,000 44.2 MIAM 1 E 1 189.700 86,000 45.3 MILWAUKEE C 1 408,700 332.000 81.2 MINN. -ST. PAUL C 2 458,400 316.000 68.9 NASHVILLE C 1 218.20O 63,000 28.9 NEW HAVEN E 1 404,400 274.O0O 67.8 NEW ORLEANS C 1 2K4.300 93,000 32.7 NEW YORK E 7 4,152,100 2.970.00O 71 5 NORFOLK E 1 204. 60O 114.000 55.7 OKLAHOMA CITY C 1 244.3O0 92,300 37.8 OMAHA c 2 210.500 127.000 60.3 PHILADELPHIA E 3 1.385.800 1.042.00O 75.2 PHOENIX M 1 121. lOO 39.400*** 32.5 PITTSBURGH E 1 747,800 428.000 57.2 PROVIDENCE E 1 401. 200 214,000 53.3 RICHMOND E 1 141,700 124. OOO 87.5 ROCHESTER F. 1 209.700 147.000 70.1 SALT LAKE CITY M 2 88. lOO 73.0OO 82 6 SAN ANTONIO C 2 1 77.900 76.400 43 .0 SAN DIEGO P 1 181.8O0 11 7. OOO* 64.4 SAN FRANCISCO P 3 975. 80« 377.0OO 38.6 SCHFNECTADY E 1 335.900 21O.O0O 62.5 SEATTLE P 1 441 .200 144.000 32.6 ST. LOUIS C 1 568. 900 398. OOO 70.0 SYRACUSE E 2 226.500 164.00O 72.4 TOLEDO E 1 314.300 18O.00O 57.3 TULSA C 1 182.200 77.500 42.5 UTICA F 1 122.600 69.50O 56.7 WASHINGTON F t 472.3P-0 364. OOO 77.1 WILMINGTON E 1 1 13.900 102.000 70.9 TOTAL (1 MAY J .952) I OS 27.ai2.7nn I7.2»rt.«Of» B.I.I SOURCE: Advertest Research study conducted for SPONSOR, June 1932. » How maiit/ TV sets do i/ott flaw in your home mm-.' 1 set 93.8% 2 sets ..... 5.4 3 sets .8 Total 100.0% <J Ho noil intend purehas* iiifi an additional set for your home next near? Yes 5.8% No . 70.1 Don't know 24.1 Total 100.0% Advertest findings above show that multiple-set TV homes are emerging in New York metropolitan area, largest TV concentration in U. S., but not in any startling amount. N. Y. figure of 6.2% multiple TV is less elsewhere but shows multiple trend is starting. 170 SPONSOR