Sponsor (July-Dec 1952)

Page scan 000179 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1952
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1952)
Leaf #:
000179
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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WFAA-TV, Texas' top TV market including both metropolitan Dallas and Fort Worth, shows quite an array of appealing figures! Heading them up is a population of 1 ,270,700 with $1,988,192,000 buying income! look at these figures! NET EFFECTIVE BUYING INCOME WFAA-TV Market U. S. Difference PER CAPITA $1,573 $1,423 j 11% PER FAMILY 5,129 4,922 j 4% RETAIL SALES PER FAMILY / '/ J^^L RETAIL ST0RES 54,014 $3,377 f 19% yM / ^f >*1 AUTOMOTIVE 767 599 28% W V / S\^^ GENL. MDSE 818 402 | 103% DRUG 130 99 | 31% FURN., HHLD., RADIO 191 176 f 9% ISo/ei Management. Mar 10, 195?) NOW 171,791 TV HOMES! (fe/ecoifing, June 16, 195?) <1 * / CHANNEL f~± WrAA-TVjP NBCABC DU MONT RALPH NIMMONS: STATION MANAGER EDWARD PETRY & CO.: REPRESENTATIVES 14 JULY 1952 175