Sponsor (July-Dec 1952)

Page scan 000180 from Sponsor

Record Details:

Title:
Sponsor
Date:
July-Dec 1952
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (July-Dec 1952)
Leaf #:
000180
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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3. What's the national average in hours of viewing per home per day? SOURCE: A. C. Nielsen. April 1951-March 1952 Average number of hours TV is usetl daily in all radio and rci«lio-TV homes APR. 51 MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC. JAN. FEB. MAR. 52 4. How many homes are reached by the 'Top Ten77 TV shows? SOURCE: A. C. Nielsen NTI, 26 April 1952 Programs Homes Reached I Love Lucy 10,753,000 Godfrey & Friends (Liggett & Myers) 7,605,000 Texaco Star Theatre 7,559,000 Red Skelton 7,421,000 Your Show of Shows (Reynolds) 7,383,000 You Bet Your Life 7,302,000 Colgate Comedy Hour 7,175,000 Your Show of Shows (part.) 6,791,000 Robert Montgomery Presents (Johnson) 6,670,000 Philco TV Playhouse 6,644,000 "I. lieu" homes top radio's best Although TV has so far been confined to a limited area of 63 markets, the number of homes reached by the highest-rated shows is dramatic proof of the impact of the visual air medium. Philip Morris' "I Love Lucy," the number-one show during this inseason rating period, is estimated by Nielsen to have reached over 10,000,000 TV homes — far more than are reached by the number-one radio show ("Lux Theatre") in the same period, even making allowances for multiple-set, outdoor listening. 5. How does TV viewing in radio-TV homes vary with the season? SOURCE: A. C. Nielsen, 1951-52 % homes using TV Daytime (9 a.m. to 6 p.m. Nighttime (6 p.m. to midnight) ■ ^ JAN. FEB. MAR. APR. MAY JUN. JUL. AUG. SEPT. OCT. NOV. DEC. JAN. FEB. MAR. APR. 1951 1952 176 SPONSOR