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9. What are the average month-by-month ratings by TV program types?
SOURCE: A. C. Nielsen, 1951-52
EVENING PROGRAMS-EXCLUDING CHILDREN'S
Rating is figure ut left; at right is number of shows of the type.)
Nielsen rating periods
1951 1 JAN
2
1 FEB
2
1 MAR
2
1 APR
2
1 MAY
2
1 JUNE
2
1 JULY
2
1 AUG
2
1 SEP
2
1 OCT
2
1 NOV
2
1 DEC
2
)952 1 JAN
2
1 FEB
2
} MAR
2
1 APR
2
1 MAY
2
General Drama
Mystery Drama
Situation Comedy
Variety Comedy
Variety Music
Quiz & Aud. Par.
Sports
26.6
28.6
28.7
28.2
27.2
26.1
26.6
28.4
24.8
23.9
24.0
22.7
21.6
21.2
20.9
20.7
21.9
26.6
25.1
25.7
25.6
27.0
26.1
24.4
26.5
27.6
27.1
25.7
26.1
27.2
27.3
23.9
24.8
24.4
20
18
18
17
18
18
19
18
16
15
16
16
17
12
13
12
1 5 J
14
17
17
17
17
18
20
16
18
18
18
18
18
21
21
20
20
28.7
28.4
26.6
27.4
27.1
26.4
26.6
27.9
25.2
25.3
25.5
26.1
23.3
22.6
21.1
22.5
22.2
23.6
22.1
20.9
21.4
22.1
21.5
22.1
24.3
25.7
24.5
24.1
24.8
23.1
23.4
21.9
21.7
21.2
12 27.6
12 29.0
12 29.4
14 29.7
13 28.3
14 29.3
15 27.4
15 30.1 14 24.4 14 21.4 14 22.7
14 21.2 17 21.3
15 19.8 15 19.4
15 21.9
16 24.4 16 24.8
20 29.9
21 30.2
22 32.8 21 31.7
21 32.7
20 30.7
22 32.6
21 32.6 21 31.3 21 30.2 21 30.7 20 30.7
19 33.2
20 31.1 20 27.4 20 26.6
8 27.6
8 29.3
8 29.8
8 27.9
8 27.6
8 27.4
8 27.5
7 30.6
7 25.1
7 24.5
7 22.8
7 23.4
7 20.3
6 18.4 4 16.0 4 17.2
7 20.4
8 24.8
9 27.0 10 27.4 10 29.2 10 27.5
10 27.3 9 31.2
1 1 32.6
1 1 32.7
12 32.9 12 31.8 12 31.0 12 32.7
10 31.1 10 30.6 10 28.1 10 27.4
19 20.0
19 19.9
18 20.1
19 20.3
19 20.0
20 18.9 19 18.5
18 18.9 17J 15.1
19 14.2
18 15.2 15 14.6 14 15.0
8 16.2
8 14.9
8 15.9
11 15.5
13 16.4
14 17.2
15 15.8
16 16.4
15 17.7
16 18.1
19 18.6
17 20.3 16 21.0
17 16
21.1 19.4
16 20.1
17 20.4 15 20.2 15 18.4 13 16.6 13 16.9
22 21.1 24 21.9
23 20.9
24 21.7
25 21.8 24 19.7 23 20.3
22 20.7
23 17.3 23 16.5
23 17.5 21 17.5 17 16.7
13 15.5 15 14.9
15 16.0 17 16.8
24 J 18.3 23 19.8 22 1 19.8 21 21.9 20 22.1 20 22.5
16 22.3 15 23.2 14! 24.5
14 24.2
15 23.3 14 23.8 14 24.7 14 26.7
13 24.5 14 ! 23.0
14 23.3
16
16
16
16
16
17
17
17
17
16
15
15
19
18
19
19
18
18
15
15
14
14
15
14
15
14
14
14
13
13
11
11
10
10
22.5
23.1
20.9
23.6
21.9
19.7
19.4
21.7
21.8
21.0
23.5
16.0
15.3
13.3
13.6
15.1
20.6
22.6
19.9
21.9
21.1
22.1
24.9
25.4
21.3
21.0
21.0
22.2
21.2
20.3
21.6
20.6
21.7
23.4
Music
8 7 8 8 9 9 8 7 7 7 6 6 6 6 6 6 6 5 6 6 6 6 6 6 7 7 9 7 8 8 8 8
8i 8
21.9 23.1 21.9 20.3 19.0 19.7 17.5 20.2 15.8 14.3 14.1 14.5 13.6
9.8 11.1
9.4 14.1 14.6 13.6 12.9 13.3 14.9 15.4 15.2 16.1 19.6 19.0 19.4 18.6 16.2 18.2 17.2 15.8 16.5
All Eve. Programs
24.0 24.4 24.1 24.1 23.4 22.7 22.6 24.1 5 20.2 5 19.4 5 19.7 4| 18.8 4 17.9
16.9 16.2 17.0 18.3 20.1 21.0 20.6 8 21.6 6 22.0 22.3 23.0 24.2 24.8 24.3 23.4
4 23.6
23.6 23.8 22.4 21.2 21.2
117 118 117 120 122 124 123 118 115 116 114 HI 115 94 95 94 108 116 121 124 126 122 123 123 121 119 122 122 122 122 118 116 114 113
178
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